Category: General

Unilever and Arzeda harnesses the facility of computer-designed enzymes

Unilever and Arzeda use the power of computer-controlled enzymes

Unilever’s multi-year partnership aims to discover new enzymes that will help transform the sustainability and performance of cleaning and laundry products Unilever and Arzeda, the industry-leading Protein Design Company, has formed a strategic partnership to apply the latest advances in digital biology to the discovery and development of new enzymes. The partnership will impact many

How Constraints Ship Model Focus

How restrictions provide brand focus

Customers, consumers, customers – whatever we call the people who buy your product or service, no company would survive long without them. When it comes to identifying your customers, consumers, or customers (let’s call it your audience from now on) there are two schools of thought: Reach as many people as possible. Segment your audience

Magnum creates a foodie expertise that evokes all of the senses

Magnum creates a culinary experience that appeals to all of the senses

Magnum’s foodie experience brings to life the brand’s belief that indulgence has more than one layer Called the “Magnum Enjoyment Sensorium”, it celebrates the brand’s latest ice cream, Magnum Double Gold Caramel Billionaire and will take place as both a digital and personal immersive experience. Designed in collaboration with food anthropologist Caroline Hobkinson, the Sensorium