Cadbury and Hidden Creme Eggs Value 1000’s
IMAGE SOURCE – Added from YouTube (links below)
Every year, Cadbury Creme Eggs return to store shelves between January and Easter. The seasonal product is still known today for its marketing slogan introduced in the 1980s: “How do you eat yours?”
These classic ads highlighted all of the unusual and humorous ways people indulge in Cadbury Creme Eggs. But in Mondelez-owned Cadbury’s new campaign, the brand is giving its well-known advertising a spin by asking people to stop eating the chocolate eggs.
For a change from its annual Cadbury Creme Egg hunt, Cadbury has hidden 146 limited edition eggs, half white chocolate and half milk chocolate, in supermarkets across the UK
Each egg is rated at a different value ranging from $ 67 (£ 50) to $ 13,500 (£ 10,000), but there is a catch. To claim their price, consumers must prove they resisted the urge to eat the treat.
“How Do You NOT Eat Yours” was launched by VCCP London and starts with two films showing people who put up with not being able to eat their cream eggs.
In the first ad, a man takes a bath and looks forward to enjoying his chocolate egg while relaxing. But when he unwraps the egg and realizes that it is one of the limited edition eggs, he is faced with the difficult choice between short-term gratification and money-making.
The second spot shows a similar scenario with a couple relaxing in bed when the man discovers one of the lucky eggs. The frustrated Man asks his partner: “Why should you make an egg that you can’t eat?”
Each ad ends with a cliffhanger, with their decision to eat the eggs unclear. Those who find the limited edition products can collect their winnings by calling a phone number on the ticket under the foil of the egg. You will need to answer a number of questions such as the unique code on the ticket, the retailer, the date and place of purchase.
The promotion runs until April 17th in the UK and Republic of Ireland.
“We wanted to create a campaign that recognizes the brand’s unique heritage while also giving it new energy,” said Lyndsey Homer, Cadbury Brand Manager, in a statement.
Good luck with the hunt!
