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Are you a senior entrepreneur looking to empower your small business in the age of digital marketing? In this article, let’s examine some simple tips to help you go in the right direction. First of all, it’s helpful to remember that all companies operate with two main goals: to offer something that people want and pay for and to get their brand out there.

In order to reach your target audience and build a customer base, a strategy is required. Most entrepreneurs excel in the first part. They are eager, knowledgeable, and able to provide their target customers with a desired product or service. However, where many entrepreneurs fail, they effectively advertise their offer.

Fortunately, there are many senior-friendly tools out there to help you do this, and if you implement a few simple principles you can position your business for long-term success. Consider These Tips To Improve Your Marketing Game As A Senior Entrepreneur!

Marketing for Seniors – Tips and Tricks for Success

Maintain a network

The first job in business is to learn how to build your professional network. Look for local opportunities to meet other professionals and individuals with whom you can build a mutually beneficial relationship. Joining your local chamber of commerce, attending industry events, and attending social media are all handy ways to grow your network.

You also want to update your LinkedIn profile. LinkedIn has quickly become one of the most effective online networking channels. Here are three quick tips on how to include LinkedIn in your branding endeavors: Completely optimize your profile, seek consistent engagement, and create new connections.

Listen to your target customers

All of your marketing efforts will revolve around your target customers. If you haven’t clearly defined your target customers, you need to do so before stepping up your marketing strategies.

Who would you like to buy your product from? Who is most likely to buy your product or service? You can create customer profiles based on various characteristics, including age, background, income level, and geographic location. This is where it helps to create a Buyer Persona – the better you understand your customers’ needs and how you solve them, the more successful your business will be!

Once you have an idea of ​​your target market, start figuring out ways to reach them. An easy way to do this is to ask existing or potential customers how they heard about your company. If you change your marketing strategy, create an online survey or take one on-site and then refer to the survey responses. This can give you a pretty good idea of ​​whether you should focus your energy on networking, content marketing, social media, or other channels.

Maintain a top notch website

Digital marketing is about having a high quality website. Make sure your site is ready for the job. It should be eye-catching, easy to use and navigate, and provide users with valuable industry-specific information. If you are new to web design and development, you can benefit from hiring a professional to build your website. And be sure to update your website regularly!

Build a social media presence

Many companies only use social media to promote their brands. And believe it or not, Facebook, Instagram, Snapchat, and other platforms give them everything they need to build a customer base and increase sales.

But even if you are using other marketing channels, engaging consumers on social media is important. Keep your pages up to date with relevant information and stay available for questions and problem solving from your customers via social media.

Explore the tools available

After all, you might be surprised how much you can do yourself with the right tools. Today there is unique software for almost every aspect of marketing. Look for a top notch website builder to get started with your website and explore logo makers and video editing software that can help you with promotional materials development.

Also, to maintain a healthy customer base, it may be worth investing in SEO analytics tools and customer relationship management (CRM) software. And if you need help with your social media management, there are tools to help you with that too!

There are plenty of resources out there to help you stand out in your golden years in marketing today. You have to showcase your brand to customers if you want to be successful in the long term. Remember to prioritize your professional network and figure out how to reach your target audience more effectively. Finally, build a great website, engage customers on social media, and take advantage of all the technical tools available to you.

Author: Susan Tucker

Follow @getsusanmktg

Susan Tucker is a self-proclaimed inbound marketing freak who uses her passion to help small business owners through her marketing firm Get Susan Marketing LLC. Susan has helped solopreneurs, startups, digital media companies, service providers, nonprofits, e-commerce companies, and many others navigate the changing digital landscape by successfully … Show complete profile >