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SMS advertising is an integral a part of immediately’s direct-to-consumer toolkit, opening up new alternatives for buyer engagement, retention and income development. The channel’s attain and recognition has expanded to each nook of the world, together with Australia, the place increasingly manufacturers and shoppers are going cellular not solely to speak but in addition to buy.

Greater than 74 p.c of Australian consumers are already signed as much as obtain SMS advertising messages from manufacturers, whereas greater than half (51 p.c) say they’d join SMS to be immediately notified of promotions, affords and updates . As SMS continues to evolve, providing shoppers much more handy, quicker, and extra personalised methods to purchase merchandise from seemingly anyplace, we are able to solely anticipate these numbers to extend.

These Aussie manufacturers advised us precisely what prompted them to incorporate SMS of their advertising technique and what SMS techniques have labored greatest for them up to now.

JSHalth nutritional vitamins

JSHealth is a number one wellness and life-style model based in 2012 by Jessica Sepel, three-time bestselling well being writer. Born as a pure extension of this philosophy, JSHealth Nutritional vitamins affords distinctive dietary dietary supplements and vitamin-enriched skincare based mostly on components backed by conventional utilization and scientific proof to assist folks really feel good. Their proprietary formulations have enabled Sepel to make use of rigorously chosen components in particular doses, created with the intention of nurturing well-being and confidence from inside.

What impressed the corporate to start out SMS advertising:

“We needed to succeed in and work together with our prospects in essentially the most handy approach for them,” says Megan Sporting, digital advertising supervisor at JSHealth. “SMS has enabled us to shortly notify our prospects of latest product launches, promotions and thrilling occasions. It additionally permits us to take care of {our relationships} with the members of our loyalty program.”

A prime SMS advertising technique that JSHealth recommends to different manufacturers:

“Personalization by segmentation was a key technique for us,” says Sporting. “By utilizing Yotpo SMSBump segments, we have been in a position to additional enhance our SMS campaigns. For instance, we are able to ship a marketing campaign to all prospects. Then, when the promotion ends, we are able to ship a reminder to a smaller fraction of engaged prospects. Loyalty flows, particularly ‘factors reminders’, have additionally been very profitable for us.”

Bangn physique

Bangn Physique is the chief in firming, multifaceted and anti-aging skincare. A clear and aware skincare model, it focuses on pure energetic components sourced from Australia that ship confirmed advantages and visual outcomes.

What impressed the corporate to start out SMS advertising:

“The world of e-commerce has grow to be extra private. The best way you work together together with your prospects must be measured and effectively deliberate to present them a contact level together with your model,” mentioned Priscilla Hajiantoni, CEO and Founding father of Bangn Physique. “We determined that SMS advertising was the right alternative to supply prospects a extra private service and make them really feel like an actual VIP. Prospects can subscribe to our SMS advertising listing to obtain VIP affords, entry new product launches earlier than everybody else and likewise be reminded that they left one thing of their purchasing cart, which in flip prompts them to make a buying resolution. It is necessary that SMS advertising is handled very otherwise than every other platform because it’s tremendous intimate and personable to the shopper.”

A prime SMS advertising technique that Bangn recommends to different manufacturers:

“Integrating our SMS advertising into our Klaviyo e-mail flows has labored wonders,” says Hajiantoni. “If somebody receives an e-mail however would not make a purchase order, a number of hours later they’re going to obtain a textual content message reminding them, prompting them and inspiring them to make a purchase order. We’ve got additionally discovered that sending SMS to our VIP prospects about new affords, merchandise or promotions works very effectively as they really feel like they’re getting the VIP remedy. Our SMS lists are segmented and strategically positioned based mostly on our month-to-month promotional campaigns, new product launches and unique affords.”

Discover out extra concerning the present standing of cellular commerce right here.