In 1966, a year before the summer of love and two years before the original Woodstock, two macrobiotic lifestyle gurus, followers of the great George Ohsawa, opened a health food store called Erewhon. With Erewhon the title is to be understood as the word “nowhere” backwards, although the letters “h” and “w” are transposed. It
Santa Claus. Santa Claus. St. Nicholas. Whatever you call him, he is a symbol of Christmas for everyone, regardless of age. But for kids, it represents so much of the joy, vitality, and energy of Christmas – because they believe. When we look at the brand, there are two key areas; the “things” and the
In its third acquisition since its inception, Elixirr has acquired Retearn, a boutique procurement, transformation and insights consultancy. Retearn was announced on the day Elixirr announced its first annual financial results since going public (+ 24% growth and significant earnings growth from a global downturn). Retearn joins the company’s House of Brands – a portfolio
We all believe that our brand and our business are unique, that no one else can do what we do, that we are the only one. But is an obsession with uniqueness necessarily true or even helpful to our business and brand? We all want our brand to stand out from the crowd, but too
Nigerian Digital Advertising and marketing Skilled, Ayeni Ekundayo Publicizes Digital Advertising and marketing Providers That Humanize Manufacturers – Press Launch
Ayeni Ekundayo and his team at BusinessPlus Services are helping companies increase their visibility, get more traffic and improve profitability by using the latest digital marketing strategy Digital Marketing Expert Ayeni Ekundayo is proud to announce its digital marketing services that focus on humanizing brands and making them known locally and internationally. His team of
Brand Strategy Insider helps marketing-minded executives and professionals like you to build strong brands. BSI readers know we regularly answer questions from marketers everywhere. Today we hear from Christina, a vice president of marketing in Boston, Massachusetts, who has this question about measuring brand value. “We have an established consumer goods brand and we are
The mantra for brands is “Be experienced”. Brands focus on creating a rich, engaging, immersive, and immersive brand experience for customers. In 2017, Starbuck founder and chairman Howard Schultz said the way forward is to make your brand space an “experience destination.” Starbucks CEO Kevin Johnson said, “To survive, retailers must create unique and immersive
Here is an activation that you can deploy that has proven successful in the marketplace, with single and double digit sales increases for billion dollar brands. In the end, there are even some additional branding tips for you. Whether you’re building a product or service business, here’s a proven way to grow your brand: First.
The digital business transformation can be compared to a permanent disruption, a self-imposed regime that does not recognize the transformation as a one-off endeavor, but rather as an ongoing commitment to adapting to changing customer needs and changing industry landscapes. One of the biggest changes in business in the last decade has been value creation.
Methods Pharma Manufacturers Can Increase the ROI of Digital Advertising and marketing Campaigns – PharmaLive
Ways Pharmaceutical Brands Can Increase the ROI of Digital Marketing Campaigns From Dr. Harshit Jain, Founder and CEO of Doceree Pharmaceutical brands hired sales force during the COVID-19 pandemic. As a result, marketers within those organizations that had primarily focused on face-to-face communication to reach doctors were forced to quickly switch to a digital approach.