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SMS advertising and marketing is an integral a part of at this time’s direct-to-consumer toolkit, opening up new alternatives for buyer engagement, retention and income development. The channel’s attain and recognition has expanded to each nook of the world, together with Australia, the place an increasing number of manufacturers and shoppers are going cell not solely to speak but in addition to buy.

Greater than 74 p.c of Australian buyers are already signed as much as obtain SMS advertising and marketing messages from manufacturers, whereas greater than half (51 p.c) say they might join SMS to be immediately notified of promotions, affords and updates . As SMS continues to evolve, providing shoppers much more handy, quicker, and extra customized methods to purchase merchandise from seemingly wherever, we will solely anticipate these numbers to extend.

These Aussie manufacturers informed us precisely what prompted them to incorporate SMS of their advertising and marketing technique and what SMS techniques have labored greatest for them to this point.

JS Well being Nutritional vitamins

JSHealth is a number one wellness and life-style model based in 2012 by Jessica Sepel, three-time bestselling well being writer. Born as a pure extension of this philosophy, JSHealth Nutritional vitamins affords distinctive dietary dietary supplements and vitamin-enriched skincare primarily based on components backed by conventional utilization and scientific proof to assist individuals really feel good. Their proprietary formulations have enabled Sepel to make use of rigorously chosen components in particular doses, created with the intention of nurturing well-being and confidence from inside.

What impressed the corporate to begin SMS advertising and marketing:

“We wished to succeed in and work together with our prospects in probably the most handy means for them,” says Megan Carrying, digital advertising and marketing supervisor at JSHealth. “SMS has enabled us to rapidly notify our prospects of latest product launches, promotions and thrilling occasions. It additionally permits us to take care of {our relationships} with the members of our loyalty program.”

A prime SMS advertising and marketing technique that JSHealth recommends to different manufacturers:

“Personalization by segmentation was a key technique for us,” says Carrying. “Through the use of Yotpo SMSBump segments, we had been in a position to additional enhance our SMS campaigns. For instance, we will ship a marketing campaign to all prospects. Then, when the promotion ends, we will ship a reminder to a smaller fraction of engaged prospects. Loyalty flows, particularly ‘factors reminders’, have additionally been very profitable for us.”

Bangn physique

Bangn Physique is the chief in firming, multifaceted and anti-aging skincare. A clear and aware skincare model, it focuses on pure lively components sourced from Australia that ship confirmed advantages and visual outcomes.

What impressed the corporate to begin SMS advertising and marketing:

“The world of e-commerce has turn into extra private. The best way you work together together with your prospects must be measured and properly deliberate to offer them a contact level together with your model,” mentioned Priscilla Hajiantoni, CEO and Founding father of Bangn Physique. “We determined that SMS advertising and marketing was the right alternative to supply prospects a extra private service and make them really feel like an actual VIP. Clients can subscribe to our SMS advertising and marketing checklist to obtain VIP affords, entry new product launches earlier than everybody else and likewise be reminded that they left one thing of their procuring cart, which in flip prompts them to make a buying resolution. It can be crucial that SMS advertising and marketing is handled very in a different way than some other platform as it is extremely intimate and personable to the client.”

A prime SMS advertising and marketing technique that Bangn recommends to different manufacturers:

“Integrating our SMS advertising and marketing into our Klaviyo e-mail flows has labored wonders,” says Hajiantoni. “If somebody receives an e-mail however does not make a purchase order, a couple of hours later they’re going to obtain a textual content message reminding them, prompting them and inspiring them to make a purchase order. Now we have additionally discovered that sending SMS to our VIP prospects about new affords, merchandise or promotions works very properly as they really feel like they’re getting the VIP therapy. Our SMS lists are segmented and strategically positioned primarily based on our month-to-month promotional campaigns, new product launches and unique affords.”

Discover out extra in regards to the present standing of cell commerce right here.