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Picture used for representational purpose/iStockDeepsense Digital has bagged the social media marketing and search engine optimization (SEO) marketing mandate for footwear brand Walkaroo.

The mandate includes influencer outreach and performance marketing.

Deepsense Digital will develop, design, and implement a comprehensive social media marketing plan for the footwear brand to increase brand awareness.

The agency will be responsible for designing successful digital engagement strategies, building creative assets, and managing the company’s online reputation (ORM).

Rajesh Kurian, director of marketing and finance, Walkaroo said, “This collaboration will help us in strategizing and elevating our brand positioning and image. They were able to identify the attributes of the TG and develop a media campaign aligning with brand requirements in an effective way manner. We also liked their creativity and hope that it will help us create an impact for the brand among the targeted audience.”

Rakesh, founder and chief executive officer, Deepsense Digital said, “We’ve been steadily expanding the brand’s digital presence and engagement. With our marketing experience and a strong social media team, we are confident that we will be able to meet the brand’s overall objectives as well as assist them in achieving more ROI with our media strategy.”

The agency will continue to manage online performance marketing campaigns for the brand through various ad platforms focusing on generating quality leads for portfolio management services across India by tapping into the vernacular ecosystem using regional advertising communication…