Blog

Coca-Cola set to distribute new flavor today

The Coca-Cola Company has unveiled a new flavor called ‘Starlight’ and it supposedly tastes like space! It is the first drink in a new program ‘Coca-cola Creations’ as this new platform progresses, we should see the soft drink marketer introduce limited-edition experimental flavors and accompanying digital and real-world experiences on a rolling basis.

Starlight will be available in both regular and zero sugar varieties. The new platform; Coca-cola creations, has been curated to develop a new range of flavors to keep up with high demands and an increasing number of brands trying to invent more extravagant flavor combinations for soft drinks that will become a staple for their growing companies.

In a press release, Coca-Cola said that Starlight was “inspired by space.” It was said that the drink will be red in color and the flavor in particular will have “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.” They added that “Coca-Cola Starlight combines the great Coca-Cola taste with a dash of the unexpected, including a reddish hue”.

Various people have speculated on the potential flavor. An important thing to keep in mind when taking your first sip, is that some astronomers believe that the center of the galaxy could taste like raspberries. So it is possible that the company took this into consideration when designing this new flavor.

The company has been actively working to reshape its collection of drinks, eliminating the less-popular drink flavors and creating new drinks to bring in new customers.

Today, Coca-Cola Starlight will launch its unique flavor on store shelves. While the Ava Max collaboration brings excitement to each sip, the reality is that many people are anxiously awaiting the opportunity to unscrew a cap. While this beverage is just a glimpse of a potential space flavor, the special offering is one that many people will want to experience.

During a media event, Coca-Cola shared that its Creations experience is intended to create a pop culture connection. While last year’s launch focused on the virtual world, this first beverage in the Coca-Cola Creations platform looks to start the real magic journey. As the first of many limited-edition flavors, it seems that the iconic beverage brand has started with an ambitious task.

The Coca-Cola Starlight will be available starting on February 21, 2022 for a limited time. Check with retailers for availability.