Is Advertising and marketing Personalization Rising to the Subsequent Degree?
PHOTO: New Africa
Which form of digital communication helps the environment? What is a Mature Content Organization? How can friction losses be eliminated in order to ensure a better customer experience? We now understand how many companies are downsizing their digital workspace.
Quick, catch me up:
- Choose the least carbon emitting form of digital communication Gerry McGovern | Dec 6th Text is the purest, easiest and most environmentally friendly form of digital communication. Pictures have a much larger carbon footprint than words. The text thickness is influenced by the text format used. HTML, when used correctly, is an easy, environmentally friendly way to publish content.
- When will marketers master personalization? Lynne Capozzi | Dec 6 While customer loyalty remains low, acquiring new customers is expensive. Brands face additional barriers, however. The modern consumer journey requires companies to use numerous channels and devices.
- Understanding rule-based and intent-based marketing personalization Dom Nicastro | Dec 7 Roughly a fifth of companies say 75% of the material their organizations make available to their customers is bespoke. With advances in machine learning and personalization technologies, it’s no longer just about personalization, it’s also about the level of personalization.
- When hyper-personalization gets extremely creepy, Scott Clark | Dec 7 Consumers are demanding hyper-personalization from the brands they interact with. Customers want companies to know their purchase history, hobbies, and browsing history so they can get relevant recommendations and ideas. Hyperpersonalization, on the other hand, can be terrifying when it becomes very personal.
- Build Your Martech Stack on a DAM Foundation on John Horodyski | Dec. 8 From the beginning to the end of the customer interaction lifecycle, an integrated martech stack helps marketing, operations, IT and other departments to interpret data holistically. The martech stack is the collection and classification of all of these tools in one place.
- How mature is your content organization? Lindy Roux | Dec 8th The need for a strong content organization has increased along with the desire to develop content on a large scale and offer it contextually on many channels.
- Now is the time to remove frictional losses from the customer experience Inge De Bleecker | Dec 9, COVID-19 has driven the digital revolution in ways no other event has done in the 21st century. Companies that had fallen behind had to adapt quickly or risk becoming obsolete or, worse, obsolete.
- This brand is your brand: Or is it? Steve Olenski | Dec 9 Nike’s battle with third party designers still has a long way to go. Nonetheless, many people wonder when a company will formally give up ownership of its branded goods beyond purchase.
- Darling, I’ve shrunk the core of the (digital workplace) James Robertson | Dec 2 Some companies have spent the past two years transforming their cores into smaller, more flexible hubs that can support a large number of innovative digital spokes. It is now up to other companies to catch up.
