The High 7 Advertising and marketing Personalization Errors
PHOTO: Adobe Stock According to a McKinsey & Company report, companies that get marketing personalization right perform far better than those that don’t. Faster-growing companies generate 40% more of their revenue from personalization than their slower-growing counterparts. “Across all US industries, moving to top-quartile performance in personalization would generate over $1 trillion in value,” McKinsey
