Weave Names Chris Baird as Chief Advertising Officer
LEHI, Utah – (BUSINESS WIRE) – Weave (NYSE: WEAV), the all-in-one customer communication and loyalty software platform for small businesses, today announced the appointment of Chris Baird as Chief Marketing Officer.
Baird, the company’s first CMO, joins Weave with more than a decade of experience leading and scaling digital marketing teams with an extensive background in B2B SaaS marketing. As CMO, Baird will be responsible for accelerating Weave’s marketing strategies, building brand awareness and driving demand generation in Weave’s small business markets.
“In the past few months, finding the right leader and strategic player has been a major priority for us to take Weave’s marketing to the next level,” said Roy Banks, Weave CEO. “Chris brings talent, energy and experience in B2B digital marketing to Weave and we are excited to add such a strong player to our C-Team as we strive to grow our customer base and sales in new and existing vertical markets . ”
Baird most recently joined Weave, a data governance solution used by major brands such as American Express, Marriott and NBC, from ObservePoint, where he served as CMO and Vice President of Marketing for the past seven years. Prior to ObservePoint, he led demand marketing, content and web strategy initiatives at Adobe for six years.
Baird will be the first executive to join Weave since the company recently completed its IPO, which added $ 111.6 million to its balance sheet and posted third-quarter revenue growth of 42% year over year.
“Small businesses deserve world-class software solutions like Weave, and I’m excited about the opportunity to expand Weave’s impact on small businesses everywhere,” added Baird.
To learn more about Weave’s unified platform for customer communication and engagement, visit getweave.com.
About weaving
Weave is the all-in-one customer communication and engagement platform for small businesses. From the first phone call to the final invoice and every touchpoint in between, Weave networks the entire customer journey. Weave software solutions are transforming the way local businesses attract, communicate with, and engage customers to grow their business. As the first Utah company to join Y Combinator, Weave raised the bar for startup performance and work culture in Utah. Last year, Weave was inducted into the Forbes Cloud 100, Inc. 5000 of the Fastest Growing Companies in America and certified as a Great Place to Work. To learn more, visit www.getweave.com/newsroom/
