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PICTURE SOURCE – PEXELS

Everyone’s favorite photo-based messaging service, Snapchat, has announced a big move that promises to start a brand new global creative studio called arcadia.

Arcadia is a new branch of the Snap family that will focus on creating branded augmented reality content. In addition to delivering fresh and exciting new content to all everyday consumers, they also offer potential customers workshops, insights, and trending reports so they can grow their following and media traffic through both augmented reality and other platforms.

In a recent statement it was promised that the team would be led by a team of world-class experts.

“Arcadia is a place where customer ambitions meet creative design and cutting edge technology. Arcadia’s goal will be to improve the entire AR ecosystem. It will do this by pushing the limits of what is possible in the format and then sharing its insights and technical know-how with customers. Arcadia strengthens Snap’s global leadership position in AR. “

Arcadia started with an already impressive list of clients including P&G Beauty, Verizon, WWE and the fast food chain Shake Shack.

P & G’s Chief Digital Officer Benjamin Spiegel said:

“Working with Arcadia has given us a one-stop shop that is closely tied to the ecosystem and has access to all the right details that are required for a compelling AR. They simplify the complexity of the AR marketplace so that brands can grasp it in a natural way. At P&G Beauty, we strive to offer our customers native experiences and really market new areas that differentiate us from others. Working with Arcadia will allow us to create these opportunities as we want to use AR on multiple platforms to deliver the right creative ideas to the right customers. “

Since introducing lenses on Snapchat in 2015, the company has been at the forefront of all AR development.

This could mean that big things are ahead of Arcasia and Snap. A recent study by Deloitte and Foresight Factory predicted that 94% of people will use augmented reality for everyday shopping by 2022. This research also showed that AR tools are becoming increasingly popular. The number of busy users of AR tools on Snapchat alone increased by more than 40% in the first quarter of 2021.

Erin McPherson, Head of Consumer Content & Partnerships at Verizon, said:

“At Verizon, we believe that augmented reality is the gateway to new experiences for our consumers because they can experience the magic of AR right on their phones – just the kind of exciting opportunities we’re building with Snap and Arcadia. Our next big step is to use AR to really demonstrate the power of 5G and the results we are currently working on will be absolutely remarkable for consumers. “

Stephanie McMahon, WWE Chief Brand Officer, commented:

“Our goal is to keep delivering more for our fans, and augmented reality adds a fun and deeper layer to their experience. From cities around the world to screens of all sizes, WWE creates real superheroes, and AR makes it possible to bring everything around them to life. By working with Arcadia, we are only limited by our imaginations; I can’t wait to see what we can do together. “