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NS. LOUIS – (BUSINESS WIRE) – Suzy Cirulis has joined Caleres (NYSE: CAL) as Senior Vice President, Customer Marketing. In this role, she will lead the company’s customer marketing efforts across the Caleres portfolio, including customer relationship marketing (CRM), customer insights and customer analytics.

“Suzy will be instrumental in building deeper connections with our existing customers and building brand connections with new customers,” said Jennifer Olsen, Caleres chief marketing officer. “You and your team will ensure that the consumer’s voice is always at the table.”

Cirulis comes to Caleres with more than two decades of strategy and marketing experience and an extensive knowledge of CRM, retail and digital marketing. Most recently, she was Chief Marketing Officer at Crate and Barrel. Previously, she worked in customer relationship marketing at Gap Inc. and its Old Navy, Banana Republic and Gap Outlet brands and helped build a new centralized customer marketing expertise for the company. She received her bachelor’s degree from Dartmouth and her MBA from the Haas School of Business at the University of California, Berkeley.

“Our customer marketing organization, led by Suzy, will develop new ways to increase customer value and use insights and data to make strategic decisions,” added Olsen. “Caleres has always had a strong focus on the customer. Over the past few years, Famous Footwear has grown and strengthened its customer base thanks to the success of our Famous Footwear Famously You Rewards program. It’s the perfect time to bring in the right person to unleash the power of our customer data across the entire Caleres brand portfolio. ”