Walton School Names Toms Director of Advertising and marketing and Communications
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Walton College has named Jerra Nalley Toms as director of marketing and communications.
The Sam M. Walton College of Business has named Jerra Nalley Toms as Director of Marketing and Communications effective September 23. Toms will create and oversee the college’s strategic marketing plans to benefit Walton College.
“I’m very excited to be part of the Walton College team to showcase our phenomenal faculty, staff, students and alumni,” said Toms. “I look forward to highlighting your stories and developing the Walton College brand in the digital space.”
Previously, as the founder of Blue Iris Consulting, Toms developed strategic marketing strategies for her clients using digital media, social media, relationship building, public relations and more. Similarly, as the founder and director of the Leisurlist media platform for the Runway Group, Toms developed his brand, oversaw operations, raised venture capital, and launched the Leisurlist site to promote entertainment, hospitality and recreation in northwest Arkansas.
Prior to Leisurlist, Toms worked in the corporate environment as a senior project manager in recruitment marketing for Walmart in Bentonville and as a senior account manager for Collective Bias (now Inmar Intelligence), a shopper marketing agency in Rogers.
“After launching two digital marketing initiatives and working in the world of recruiting and shopper marketing for large corporations, Jerra is the perfect choice to promote Walton College,” said Matt Waller, dean of Walton College. “Your knowledge and experience in digital marketing and communication will make a big contribution to our team.”
Toms is a board member of the Rogers-Lowell Area Chamber of Commerce, Main Street Eureka Springs, the Walton College Dean’s Roundtable of Entrepreneurs and Market-Makers, and the Dean’s Alumni Advisory Council.
She holds an MBA from the U of A. Toms Graduate School of Business and received her bachelor’s degree from Walton College, majoring in Marketing Management and minor in Economics and Spanish. Originally from Benton, she now calls Northwest Arkansas her home.
About the University of Arkansas: As a flagship institution in Arkansas, the U of A offers internationally competitive education in more than 200 academic programs. Founded in 1871, the U of A contributes more than $ 2.2 billion to the Arkansas economy by providing new knowledge and skills, entrepreneurship and job development, discovery through research and creative activities, and training in professional disciplines. The Carnegie Foundation places the U of A in the top 3% of US colleges and universities with the highest research activity. US News & World Report ranks the U of A among the best public universities in the country. See how the U of A works to create a better world on Arkansas Research News.
