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Digital Marketing Software (DMS) Market Size – $ 59.43B in 2020, Market Growth CAGR of 15.0%, Market Trends – The Rapid Growth of Social Media Users.

NEW YORK, NY, UNITED STATES, Sep 14, 2021 /EINPresswire.com/ – The increasing need to understand consumer needs and market trends is fueling the growth of the market.

According to a new report from Reports and Data, the global digital marketing software (DMS) market is projected to reach $ 181.07 billion by 2028. The increasing need to understand consumer needs and market trends is one of the main drivers of market growth. In addition, the wide adoption of smartphones along with the popularity of the internet and social media will also fuel the growth of the market in the years to come.

Digital marketing can transform the way you reach and retain customers. One of the main advantages of digital marketing software is its cost effectiveness in marketing the business. In traditional marketing, it is a big challenge for small and medium-sized companies with limited budgets to compete with large companies. However, with affordable digital marketing tools and software, small businesses can get more on their marketing spend.

Digital Marketing Analytics is another tool in the DMS that analyzes the status of all ongoing marketing activities of a company. With the help of these tools, companies can obtain real-time information about the validity of these activities. The software also records insights during ongoing projects to improve future projects.

Key participants include Oracle Corporation; Adobe Systems Incorporated; SAP AG; IBM Corporation; Marketo, Inc .; Microsoft Corporation; SAS Institute, Inc .; Salesforce.com, Inc .; Hewlett-Packard Company; and Hubspot, Inc, among others.

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Other key findings from the report suggest that

• Among the types, interactive systems made up the largest market share in 2018 with ~ 36%. The interactive systems provide the organizations with data on customer feedback and their preferences and preferences. With the increasing trend of consumer-centered marketing, interactive systems are gaining in importance for marketers.
• A higher growth rate of 15.7% is forecast for the service segment in the forecast period. Digital marketing tools, along with artificial intelligence, enable marketers to overcome several difficulties by integrating these tools and software into their operational processes.
• The large companies have a larger market share of ~ 63% in 2018 due to increasing investments in digital marketing software.
• The local deployment type has a larger market share of ~ 63% in 2018.
• The media and entertainment industry is expected to have the highest CAGR of 16.4% over the forecast period, driven by the advent of e-commerce coupled with the growing popularity of social media platforms.
• With the increasing popularity of social media platforms, it is necessary for companies to invest in social media marketing. The latest statistics show that there are more than 2.6 billion active social media users.
• North America held the largest market share of ~ 30% in 2018 due to rapid technological advancement and increasing government investment in the development of IoT, Artificial Intelligence (AI) and machine learning. Additionally, the presence of some of the leading market players in the region will also fuel the growth of the market in the region.

To identify the most important trends in the industry, click on the following link: https://www.reportsanddata.com/report-detail/digital-marketing-software-dms-market

For the purposes of this report, reports and data have been segmented into the global Digital Marketing Software (DMS) Market on the basis of type, component, deployment type, organizational size, industry, and region:

Type Outlook (sales, billion USD; 2020-2028)

Interaction systems
Data and analysis system
Content production & management
Management and administration oriented apps

Component Outlook (Revenue, $ Billion; 2020-2028)

solutions
software
hardware
Services
Support and maintenance
System integration
education

Company Size Outlook (Revenue, USD Billion; 2020-2028)

Small and medium-sized businesses
Large companies

Deployment Type Outlook (Revenue, $ Billion; 2020-2028)

cloud
On the premises

Industry Outlook (Revenue, $ Billion; 2020-2028)

automobile
BFSI
education
government
Health care
Manufacturing
Media & entertainment
Other

Regional Outlook (Revenue, Billion USD; 2020-2028)

North America
Europe
Asia Pacific
MY
Latin America

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Table of contents:

1. Market overview
2. Competitive analysis by players
3. Company profiles (top players)
4. Global Digital Marketing Software (DMS) Market Size By Type and Application
5. Global market status and outlook for digital marketing software (DMS)
6. Global market status and outlook for digital marketing software (DMS)
7. Market development status and outlook
8. Market status and outlook
9. Market analysis 2020, industry sales 2020
10. Market forecasts, market status and outlook
11. Market forecast by region, type and application
12. Market dynamics
13. Market Effects Factor Analysis
14. Research Findings / Conclusions
15. Appendix.

Thank you for reading our report. Please contact us to learn more about the report and its customization feature. Our team will ensure that the report meets your requirements.

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Tushar Rajput
Reports and data
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September 14, 2021 at 2:31 pm GMT

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