ROI acquires Efficient Advertising in continued development
Robin Kaneteg and Joel Halling
Manchester-based lead generation technology company ROI Media UK has acquired a Norwegian digital marketing company.
ROI’s acquisition of Effective Marketing marks the latest development in the company’s ambition to become the leading lead generation company in Scandinavia and the UK.
The ROI is backed by growth capital investor BGF, who previously invested £ 7 million to support the company’s expansion in key locations across the UK and Europe.
This is the third acquisition since BGF first invested in ROI in June 2020. This transaction increases annual sales by £ 1.5 million and EBITDA of £ 410,000 for ROI.
The lead generation business saw strong growth in its core services as well as rapid expansion of the previously acquired companies, namely Raketech and Firstborn Capital.
This is another strategic acquisition that extends ROI’s reach into the financial services sector and further solidifies its geographic presence in Norway.
Robin Kaneteg, Co-Founder and CEO of ROI, said, “Thanks to BGF’s investment, we have continued to grow our organic customer base with significant new hires and a number of complementary acquisitions that have accelerated our growth. Effective marketing has built a solid reputation and customer base, and we look forward to integrating the company into the wider business. “
ROI was founded as an innovative lead generation company that enables small businesses to rent a highly optimized website to attract leads and increase sales.
The ROI offering is scalable across regions and sectors and the company is rapidly building a strong position in financial products and services.
