Blog

With the increase in internet access around the world, digital marketing has grown dramatically in recent years. Every company out there has rushed to jump on the latest digital trends to grow their business and customer base.

It is important to have a basic understanding of digital marketing in order to take advantage of the latest digital marketing trends.

Planning strategies, analyzing digital marketing trends, and determining which ones are best for your business are all crucial tasks that can only be accomplished when you have the knowledge and insights about digital marketing, even better when you got it Digital Marketing Training.

Without further ado, here are the top 5 digital marketing trends of 2021 that caught our attention.

Top 5 digital marketing trends in 2021 you should know

1. Augmented Reality

Augmented Reality (AR) is a technologically advanced representation of the actual world created through the use of digital visual components, music, or other sensory input. It’s a rising trend among companies involved in mobile computing and commercial apps.

While virtual reality is causing a lot of hype and people get excited about great science fiction concepts, augmented reality is far more marketable. In terms of market share, experts predict that AR will continue to outperform VR.

Brands like Pokemon Go from Niantic, where you can search for Pokemon in real time, and Ikea’s AR app allow customers to take a photo of their room with their iPhones and test IKEA furniture in it.

2. Video Marketing

Video marketing is still one of the most popular digital marketing trends in 2021 and is expected to stay that way for a few more years. Let’s take a look at the following infographic, which depicts the most popular form of content consumed during the pandemic:

Video marketing has come a long way in recent years and is now one of the most important sources of revenue and brand awareness growth. One of the problems marketers have faced in recent years has been displaying long texts on mobile screens as it becomes too difficult and cumbersome for users to read. However, a video can represent the same information much better regardless of the device.

We’re going to list some facts from Wordstream to give you a better feel for how video marketing has grown.

• 70% of Youtube Users made a purchase because they saw a brand on the platform.
  
• YouTube is used by 50.9% of B2B decision-makers to investigate purchases.
  
• On YouTube Mobile, only 2% of ad time gets viewers’ attention compared to 45% of TV ad time.
  
• Facebook is used by 84% of video marketers as one of their primary video marketing channels.
• Video advertising is used by 75% of businesses on Facebook.

3. Automated email marketing

Sending emails to your consumers automatically based on triggers or schedules you define is known as automated email marketing.

Email marketing is an age-old form of digital marketing that has proven very successful.

Email advertising is a fantastic way to communicate with your customers. You can send promotions, discounts, and business updates to your customers so you can connect with them.

To record Email Marketing Course and learning the MailChimp and BeePro platforms will help you run email marketing for your business smoothly and transform your campaigns.

4. WhatsApp Marketing

In 2021, WhatsApp marketing is expected to be one of the most important and indispensable digital marketing trends. WhatsApp has revolutionized the way companies communicate and interact with their customers.

People are incredibly active on Whatsapp which makes it easier for your business to reach out and leads to a higher content view rate.

You can take orders from customers, keep them updated on the status of their orders, and even accept and process payments. Whatsapp marketing is an amazing way to promote your business and it should not be missed.

5. Quora Marketing

Quora has long been considered a question-and-answer site with limited advertising and monetization options.

Quora is a fantastic platform for both serving great content to individuals and building your company’s reputation.

They can respond to inquiries and contribute content that you think will be useful, as well as taking the chance to backlink your website and encourage others to click the link.

Sum up

Given the growing need for digital marketing, there are many fantastic ones Trends in digital marketing that you or your company should implement. As consumers are more likely to open your messages, Whatsapp Marketing will help you get faster responses and more customers.

As you offer relevant information to your prospects and develop a relationship with them through Quora Marketing, your brand awareness and reputation will improve. Even personalized email marketing can help.

Video marketing has grown in popularity in recent years with the advancement of digital technology. 4 billion people worldwide have access to the Internet. This number is just breathtaking and only shows the potential of digital marketing now and for years to come.

Author biography

Karan Shah

Founder and CEO of IIDE

An “edupreneur” and founder of IIDE – Indian Institute of Digital Education.

He has been a passionate speaker and teacher for over 10 years. He has trained over 100,000+ students and 25+ companies in digital marketing through online and offline channels. He is a Harvard alumnus who specializes in e-commerce. He is TEDx spokesperson and visiting professor at India’s top management institutes such as the IIMs.