Winebow Appoints Marty Collins as Vice President of Ecommerce and Digital Advertising
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Richmond, VA – April 6, 2021 –Winebow, a leading national importer and distributor of fine wines and spirits, is pleased to announce the appointment of Marty Collins as Vice President of E-Commerce and Digital Marketing. In this new role, Collins will oversee Winebow’s digital universe, including developing the company’s B2B e-commerce platform and expanding its data capabilities to create a world-class omnichannel customer experience.
“We are very excited to welcome Marty to Winebow,” said Erle Martin, Executive Vice President, Business Development, Winebow. “With their expertise and entrepreneurship, we are very excited to take this initiative to improve our digital footprint and best serve the changing needs of our partners.”
“I am thrilled to have this opportunity to take Winebow’s digital presence to the next level,” said Collins. “I look forward to working with colleagues across the company to improve customer support and the customer experience.”
Collins has over 15 years of digital marketing experience, from groundbreaking consumer and B2B campaigns at Microsoft to starting an e-commerce company that incorporated creative design elements to deliver a unique shopping experience. Prior to joining Winebow, Collins was Head of Sales and Strategy at Zillow Group, where she implemented new business models and partnered opportunities to drive growth. She has also taught at the University of Washington’s Foster School of Business and is currently a mentor in the university’s accelerator program for startups.
Collins, based in Seattle, Washington, will report to Martin.
About Winebow
Winebow is a national importer and distributor offering a dynamic portfolio of fine wines and spirits from around the world. Since 1980 the company has represented some of the most established properties in major growing areas as well as a new generation of winemakers and distilleries committed to innovation and quality. Winebow’s national distribution platform spans 19 markets covering 65 percent of US wine consumption. Winebow Imports represents over 100 wineries from Europe and the Southern Hemisphere and balances the impressive growth with a culture of specialization and excellence. With a commitment to exceptional service, Winebow strives to be the best partner for its customers and suppliers and to instill a nationwide passion for fine wines and spirits. More information is available at www.winebow.com.
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