Mace has named Andrew Smart as head of its FM consulting business to lead the company’s global growth plans Andrew Smart is returning to operations after 10 years. The appointment follows the release of Mace’s strategy for 2026, which outlines ambitious plans for the next five years as a purpose-built company and sets bold goals
Digital PR strategies are almost always used by growing brands to increase brand awareness in the competitive market. However, to get the best impact, digital PR strategies need to be combined with a digital marketing campaign that includes social media marketing, influencer marketing, content marketing, and search engine optimization. Most of the big brands use
Software consultancy Scott Logic has announced the opening of its sixth and fifth offices in the UK. The new office in Leeds on East Parade will initially employ 12 people. Scott Logic is based in Newcastle and has hubs in London, Bristol, Edinburgh and Copenhagen. The company employs more than 300 people. As a software
The special focus is on expanding the recently announced cryptocurrency division of 5WPR 5W Public Relations (5WPR), one of the largest independent PR firms in the US, announces the creation of a specialized practice focused on non-fungible token (NFT) PR. The special focus is on expanding the recently announced cryptocurrency business and providing clients with
The BeyondCOVID Business Survey shows again that more SMEs had closed by the fourth quarter of 2020 than in the first months of the lockdown. Non-profit BeyondCOVID has released the results of its second survey on the impact of the pandemic on businesses.A year later, compared to the first few months of the lockdown, more
Shepherd Chartered Surveyors expands to England with the start of management and consulting Published on March 23, 2021 George BrewsterShepherd Chartered Surveyors, a Scottish chartered surveyor and real estate agent, has started an expansion offensive into England Shepherd real estate advisor. The company comprises the historic and respected companies Bigwood Properties in Birmingham and SJ
Build Media Group is a digital marketing agency like no other as it takes a laser focused approach and only works with construction, home improvement and SaaS construction companies that offer expert knowledge and support. Toronto-based digital marketing agency Build Media Group is revolutionizing marketing for contractors. Working exclusively in the construction, home improvement and
Ernie Stracener (right), Head of Industrial Hygiene, and Dan Trocke (left), Safety Advisor for the Wisconsin State Laboratory of Hygiene at the University of Wisconsin-Madison, package PPE supplies in boxes in a warehouse in Madison. Photo: Bryce Richter The COVID-19 pandemic brought a number of new needs for Wisconsin businesses to learn how to protect
Growing in adjacent markets is a powerful approach to generating new revenue, rejuvenating businesses, and taking countermeasures against competitive advantage. From Netflix’s entry into streaming and then content production, to transforming Fujifilm from Kodak rival into a $ 20 billion medical imaging powerhouse, to growing Ingersoll-Rand from making air compressors to Power tool maker has
PHOTO: alesmunt | Adobe Stock If you run digital ads on Twitter, Amazon, or Google, chances are you’re tracking the clicks on your campaign. While clicks are important, cost per click isn’t the most valuable metric. The metric marketers should include Return on Advertising Spend (ROAS) in any reporting. By reviewing campaign ROAS, you can
