Month: March 2021

Tracsis snaps up Flash Ahead Consultancy to create new enterprise which can make use of 35 individuals

businessTransportation software provider Tracsis has acquired Flash Forward Consulting to create a new consultancy with 35 employees.Monday, March 1, 2021, 9:05 a.m.Leeds-based Tracsis is also renaming the company to ensure that all parts of the group have a consistent brand identity.The bosses said this will increase awareness of the breadth of the group’s products and

Advertising and marketing Should Turn into Multilocal

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Geopolitical changes – brought about by the COVID-19 pandemic, looming recessions and increasing political, social and economic polarization – are forcing global companies to drastically rethink their digital marketing strategies, according to Forrester Research in a recently published report.In fact, eight of the ten business risks cited by CEOs were related to the broader geopolitical

Kate Carnell requires digital advertising trade code amid complaints spike

Kate Carnell

Australian Small Business and Family Business Ombudsman Kate Carnell. Small Business Ombudsman Kate Carnell is calling for stricter regulations for the digital marketing industry after increasing complaints from small businesses paying excessive fees for ineffective advertising services. Carnell and other industry leaders have written to the Australian Competition and Consumers Commission (ACCC) asking them to