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Brian brings over 20 years of branding experience to Traction. Previously, he was Vice President Marketing at Nordstrom, Senior Vice President and Global Head of Digital Marketing at Citi, Vice President Marketing at Experian, and Digital Leadership at Intuit and Sony Electronics. Additionally, Brian co-founded the e-commerce fashion brand Hypeach with his wife Marlo in 2020 to disrupt the fast fashion model.

According to Traction CEO Adam Kleinberg“Brian has been our client at Intuit and, without a doubt, one of the best clients we’ve ever had. I’m very excited to offer this talent to our performance marketing clients.”

“I am thrilled to be joining Adam and the executive team as Traction evolves into the next generation agency model and having the opportunity to build a world-class performance marketing ability that builds on the strong skills that have shaped Traction’s strength During my time at Intuit, I had the first opportunity to work with Adam and the Traction team as clients, and it’s been impressive how Traction has grown over the past decade and how many brand customers there are. Traction has a long-standing reputation as an award-winning agency leading the way in developing strategy and execution across multiple industries in B2C and B2B with their clients’ business goals, KPIs and customer insights, which is largely in line with my experience and approach to strategic marketing and problem solving. With its consulting approach for SMEs (technical experts), Traction can offer its customers more Efficiency, flexibility and scalability are provided by experienced marketing directors who manage the account (not just in the pitch), which is a real differentiator in the agency sector. “

Traction, which is celebrating its 20th anniversary this month, has customers of Apple, Lenovo, Bank of America and Adobe. Five brand orders were recently awarded in the past quarter.

Brian, who joins Traction, coincides with the recent victory announcement and becomes the first Accelerator of Record for Wristcam (www.wristcam.com), the first camera band for Apple Watch. According to Matt Frischer, CMO of Wristcam: “We knew we were ready to accelerate our growth and Traction was the obvious partner for us. Your talent and expertise on the team sets you apart from so many others. Use them to expand our reach to enlarge. ” and the performance in our channels is very exciting “

At the end of 2019, Traction announced the change of its business model from an agency to a marketing accelerator consultancy.

“Brian is joining at a stage of strategic growth. We are seeing momentum in the marketplace. We are seeing the impact of our new approach to helping internal teams tackle challenges from branding to product and experience design,” said Kleinberg. “We’re excited to add a brilliant mind like Hovis to the team to lead our performance marketing initiatives. He’s top of the class.”

About traction

Traction is a consulting firm that accelerates the in-house marketing and product teams of the world’s largest consumer and B2B brands. The company was founded in 2001 and has served a wide variety of customers since then, including Apple, Adobe, Alibaba.com, Bank of America, Lenovo and McCormick. Learn more at http://www.tractionco.com.

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