Tag: Performance

Teneo launches ‘Teneo Efficiency’ enterprise line

Teneo launches 'Teneo Performance' division

Teneo, a global CEO consulting firm, has launched its Teneo Performance business, which will help CEOs improve business performance through effective organizational change. The Covid-19 pandemic has forced many companies to change their business models, change the way they work and pay more attention to diversity and corporate purposes. “The past 12 months have accelerated

Traction Welcomes Brian Hovis as Senior Associate, Head of Efficiency Advertising

Brian brings over 20 years of branding experience to Traction. Previously, he was Vice President Marketing at Nordstrom, Senior Vice President and Global Head of Digital Marketing at Citi, Vice President Marketing at Experian, and Digital Leadership at Intuit and Sony Electronics. Additionally, Brian co-founded the e-commerce fashion brand Hypeach with his wife Marlo in

Efficiency advertising, is it actually efficient? | Digital

Performance marketing, is it really effective? | Digital

Airbnb’s decision to permanently cut its performance marketing spend and focus on brand marketing and public relations has brought the efficacy of performance into the spotlight. The move from the holiday rentals company came after it revealed last week that it had slashed its performance marketing spend by US$541 million in 2020—part of a broader marketing

Merkle’s This autumn 2020 Digital Advertising and marketing Report Exhibits Vacation Season Efficiency Pointing Towards a “Return to Normalcy”

COLUMBIA, Md .– (BUSINESS WIRE) – Merkle (www.merkleinc.com), a leading technology-based, data-driven customer experience management (CXM) company, released its Q4 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends, both paid and organic Search, Amazon Ads, Paid Social Networking, and Display Ad Spending. The report provides insights into Q4 2020