DDB expands Mars Integrated consumer crew appointing Varsha Kaura as International Enterprise Director
The unique know-how of Kaura combines strategic management, brand and creative strategy, integrated strategy, data and analysis as well as business strategy. She will leverage this unique mix to develop and deliver data-driven creative solutions for selected Mars Incorporated brands. The global position is within the DDB Chicago and reports in Justin Thomas-Copeland, CEO of DDB North America.
Kaura will be responsible for strengthening Mars Incorporated’s global relationships across multiple regions and individual agency offices, including adam & eveDDB, DDB Chicago, DDB Guangzhou, DDB Mudra, DDB Mexico, and DDB New York. She will offer first class solutions Mars Wrigley Confectionery and Mars Pet Nutrition.
Kaura will be responsible for delivering future-oriented data-driven creative solutions for Mars Incorporated, leveraging the new data and insight platforms and capabilities built into DDB as part of a broader agency redesign strategy driven by the CEO Justin Thomas-Copeland.
“Varsha offers a unique blend of extensive creative agency experience and leadership role in C-Suite management consulting on data and analytics-driven strategies. We are excited about the new value we will bring to Mars Incorporated through data-driven creativity, to catapult their brand further, “says Thomas-Copeland. “Varsha will use her unique skills to bring a new dimension of creative problem solving to our customers, using data and insights to fuel our creativity for Mars Incorporated.”
Kaura’s experience spans a variety of roles and industries. Her expertise in brand management, creative solutions, and data targeting has led brands like Allstate, Kellogg’s, and Brooks to grow. Kaura was a member of the core management team at Motista, where she managed strategy and customer relationships in various industries for the start-up Predictive Intelligence. With over 20 years of experience in creative agencies and management consulting, Kaura represents the senior hybrid skills that are becoming a feature of DDB NAM.
ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year several times by the International Festival of Creativity in Cannes and the industry’s leading advertising publications and award ceremonies. The WARC has listed DDB as one of the top 3 global networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson and the US Army.
DDB was founded in 1949 and is part of the Omnicom Group (NYSE). The company has more than 200 offices in over 90 countries and its flagship is in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s brand networks and numerous specialist companies offer advertising, strategic media planning and purchasing, digital and interactive marketing, direct and advertising marketing, public relations and other specialist communication services to over 5,000 customers in more than 100 countries.
CONTACT: Xavier Totor, [email protected]
SOURCE DDB North America
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