Tag: Mars

MediaCom & Mars Associate to Rework World Advertising and marketing Technique

MediaCom USA - New York, NY.  (PRNewsFoto/MediaCom) (PRNewsFoto/MediaCom USA)

Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable mediaNEW YORK, Feb 8, 2022 /PRNewswire/ — Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in Jan 2022will run until the end

DDB expands Mars Integrated consumer crew appointing Varsha Kaura as International Enterprise Director

The unique know-how of Kaura combines strategic management, brand and creative strategy, integrated strategy, data and analysis as well as business strategy. She will leverage this unique mix to develop and deliver data-driven creative solutions for selected Mars Incorporated brands. The global position is within the DDB Chicago and reports in Justin Thomas-Copeland, CEO of