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Hamamatsu Selects SGP for Product Messaging, Analysis, and Digital Advertising and marketing Experience

Hamamatsu’s NanoZoomer is a digital solution that creates extremely accurate, high quality, high resolution digital slides containing pathology samples that are much easier to share and store than physical glass slides. The NanoZoomer enables faster second opinions and comprehensive digital libraries that contribute to global pathology knowledge and the further development of disease remediation. In addition to shaping the positioning and messaging of the product, SGP’s market research will contribute to a report that explores the barriers and challenges that pathologists face while using digital and physical slides.

“For more than a hundred years, pathologists around the world have relied primarily on slides to make a diagnosis,” said Don Ariyakumar, Hamamatsu’s product manager. “Today, most US pathologists will still be shipping glass slides across the country for a second opinion. Our NanoZoomer product seeks to change that by creating digital slides that are trusted for their exceptional quality, and easy to share and easy to use We’re very excited to partner with the SGP team, whose extensive healthcare marketing expertise will help us better understand the needs of the market and how NanoZoomer can meet those needs. “

“Hamamatsu is an internationally recognized leader in photonics equipment and ready to revolutionize digital pathology with a product that the market can trust and depend on,” he said God hatter, Chief Marketing Officer and General Manager Marketing at SGP. “We are excited to work with Hamamatsu’s dedicated team in helping them gain a deeper understanding of the pathology market, its needs, vulnerabilities and challenges. These types of significant, global healthcare industry implications are what drives our SGP team. “

About Hamamatsu Photonics KK

Hamamatsu Photonics KK is a leading manufacturer of photonics equipment. We develop, manufacture and sell optical sensors, light sources, optical components, cameras, photometric systems and measurement / analysis systems. Website: www.NanoZoomer.com

About Sage Growth Partners

Sage Growth Partners accelerates the commercial success of B2B, B2B2C and B2C healthcare organizations through a unique focus on growth. The company helps its clients thrive amid the complexities of a rapidly changing market with in-depth expertise and an integrated application of research, strategy and marketing.

Sage Growth Partners was founded in 2005 and is based in Baltimore, MDand serves clients such as Philips Healthcare, US Renal Care, Quest Diagnostics, Vocera, Livongo, Olive, iN2L and Aperture.

Media contact
God hatter
(410) 534.1161
[email protected]

SOURCE Sage Growth Partners