Tag: Messaging

The Drivers Of Viral Model Messaging

The drivers of viral brand messaging

Jonah Berger and Katherine Milkman show in their research report “What Makes Online Content Viral?” How surprisingly one of the most important requirements for content is for practical value and interest. Practical value and interest are usually addressed during the product innovation and development phase, but surprises can also be effectively leveraged later. Another study

Hamamatsu Selects SGP for Product Messaging, Analysis, and Digital Advertising and marketing Experience

Hamamatsu’s NanoZoomer is a digital solution that creates extremely accurate, high quality, high resolution digital slides containing pathology samples that are much easier to share and store than physical glass slides. The NanoZoomer enables faster second opinions and comprehensive digital libraries that contribute to global pathology knowledge and the further development of disease remediation. In