Blog

DoorDash’s campaign highlights expanded offerings beyond food and celebrates local communities

With the DashDoorDash, the country’s national on-demand logistics platform, has announced the launch of a multi-platform marketing campaign in the United States. DoorDash brings its new brand campaign for the first time with a TV spot of: 60 on Sunday 7th in the Big Game February in the 1st quarter.

The campaign, titled “The Neighborhood,” reaffirms DoorDash’s mission to empower and empower the local economy, revealing new brand messages on deliveries of neighborhood favorites that go beyond groceries, and underscoring the breadth of DoorDash use cases and Platform categories like restaurants and convenience.

The campaign includes Sesame Workshop, the non-profit organization behind Sesame Street, and puts the community connection first. Creative stars Grammy and Tony, award-winning actor and rapper Daveed Diggs and popular Sesame Street muppets Big Bird, Cookie Monster, Grover and Rosita make their debut with a reinterpretation of the classic Sesame Street song “People in Your Neighborhood”.

Together they celebrate the local neighbors who offer DoorDash’s many offers – including ramen, milk, shampoo, birdseed, mango smoothies, paper towels and of course biscuits.

“DoorDash’s mission has always been to empower every business on Main Street to thrive online. Last year we sped up this mission significantly when we expanded our platform to offer more for your door – from groceries to convenience items to housewares, health and wellness. and more, ”said Christopher Payne, DoorDash’s chief operations officer.

“What excites me about this campaign is that it tells the story of how we deliver the best in your neighborhood in an authentic and engaging way and support Sesame Workshop. This is the first time we have meaningfully shifted our brand image from being a grocery delivery logistics company to a multi-category market, while celebrating the local heroes that make up the fabric of our neighborhoods. “

DoorDash invites consumers to join them in supporting Sesame Workshop’s global educational media and social impact programs. Beginning February 7th, DoorDash will donate $ 1 / £ 0.73 for every order up to $ 1M / £ 730,000 to Sesame Workshop.

“As a nonprofit, we appreciate that this partnership and philanthropic support will enhance and advance our mission to help children everywhere become smarter, stronger, and kinder,” said Samantha Maltin, chief marketing officer, Sesame Workshop. “The community is at the center of everything we do and we are grateful to DoorDash for helping us move our work forward when children and families need us most.”

“I’ve always valued the importance of the community. When DoorDash approached me to be part of a campaign that showed community connections and celebrated local heroes, I looked forward to working with them,” said Daveed Diggs. “Empowering and supporting local businesses is more important than ever now and I look forward to playing a role in DoorDash’s efforts to build a community during this time. Besides, you know … Sesame Street !! “

The campaign “The Neighborhood” was created in collaboration with The Martin Agency and directed by Oscar winner Michel Gondry. Daveed Diggs and the Sesame Street Muppets sing and dance all over the spots as Diggs adds its signature flow and fuels the energy of the upbeat creative. The campaign includes TV, digital and social activations.