Pampers donates preemie diapers for Prematurity Consciousness Month
Pampers partners with the Canadian Premature Babies Foundation and Jessi Cruickshank to donate diapers to Canada's most vulnerable babies as part of the #PampersForPreemies campaign
Every year in Canada, more than 30,000 babies are born prematurely, spend their first few weeks in intensive care and therefore require additional care. In honor of the Premature Baby Awareness Month in November Spoiled Donates more than 200,000 diapers through the Canadian Premature Babies Foundation (CPBF) and invites Canadians to join the conversation by exchanging encouraging words using the hashtag #PampersForPreemies.
For every hashtag used in November and December, the brand donates an additional diaper to Canadian intensive care units on their behalf through the CPBF.
In the first three years of life, a baby's skin is more fragile than ever before. Because their skin is not fully developed, premature babies are at greater risk of infection. It is therefore important that your skin stays healthy and protected. For over 40 years, Pampers has supported premature babies, working with doctors and intensive care nurses to develop special products that help keep their sensitive skin safe and dry.
Jessi Cruickshank, mother expert, television personality, and host of New Mom, Who Dis ?, knows firsthand the difficulties faced by families with premature babies. She is working with Pampers to raise awareness and encourage Canadians to join the conversation.
“My twins were born at 35 weeks and spent 14 days in the intensive care unit full of fear. It was not at all how I imagined starting my maternity journey and something I know thousands of other premature parents are going through, ”says Cruickshank. "Times are tough and I want to share my experiences so parents understand that they are not alone – especially when they leave the ICU."
Premature births affect many Canadian families, with six in ten Canadian parents having or known to a premature baby. Through its partnership with the CPBF, Pampers aims to continue serving as many premature baby families as possible.
"Earlier this year, we were able to help parents in intensive care stay connected with their babies when parent attendance was restricted by $ 200,000 / $ 154,000 due to COVID-19 due to technology grants donated by Pampers said Fabiana, executive director of CPBF Bacchini. "We are excited to continue this partnership with Pampers to provide premature infant families the resources they need to care for their babies, especially during this difficult time."
As a parent-run charity, the CPBF supports and teaches families of Canadian babies who are prematurely born. The CPBF will use the donation for graduation kits that will be made available to families to help them care for their premature babies once they leave intensive care.
"As the # 1 pediatrician recommended brand, Pampers is committed to the happy and healthy development of every baby, and is particularly committed to helping the youngest babies," said Saurabh Chaudhry, senior brand director, Pampers Canada. "It is our mission to help as many NICU families as possible when they need it most."
Pampers wants to ensure that every premature baby in Canada has access to diapers that are designed for their individual developmental needs. Canadians are invited to join the cause by sending encouragement to NICU families using the hashtag #PampersForPreemies to donate an extra diaper to Canadian NICUs through the CPBF.
