IKEA opens its world’s first second-hand retailer in Sweden
The business is part of IKEA's goal of creating a circular and profitable business model for the future
IKEA With the opening of the world's first second-hand store in Eskilstuna, Sweden, a step forward will be taken to become a circular store by 2030. The store is located in the ReTuna shopping center, where all products sold are reused or recycled.
The new store, which will initially be open for 6 months, will be operated by the existing IKEA Västerås store, which supplies furniture and accessories that have been damaged for various reasons. At ReTuna, they are repaired and given a second chance in a new home.
Working with ReTuna helps the company understand why some IKEA products are turned into waste, what condition they are in if they are thrown away, why people donate or recycle products, and whether there is an interest in buying the repaired product .
The business is part of IKEA's goal of creating a circular and profitable business model for the future. The thrift store is helping IKEA test this approach and inspire more people to live more sustainably within the confines of the planet. This paves the way for the transition from a linear to a circular business model.
Transforming it into a circular store affects all aspects of the IKEA business: from the way and where the company meets its consumers, how and what products and services they develop, to the way how that Company sources materials and develops the IKEA supply chain.
The company is adapting its existing business model to extend the life of products and materials by enabling the four circular loops of reuse, remanufacturing, remanufacturing and recycling.
IKEA's goal for 2030 is to become a circular business based on renewable energy and regenerative resources. Decoupling of material consumption from its growth. The company has a clear approach: Do more with less so the company can reduce waste and become more efficient in everything it does. IKEA has an ambitious roadmap that includes several commitments:
Develop circular capabilities for all of our products by 2030, aim for only renewable or recycled materials by 2030, develop scalable solutions for customers to acquire, maintain and distribute products in a circular way, and take the lead and close engage with others through advocacy, collaboration and business partnerships.
