Shopper Conduct In A Disrupted Market
Habits are hard to break, but not impossible. A change occurs after every market disruption. But where changes take place, what changes take place, how many changes take place, and whether changes are small, large or far-reaching, depends on the quality of the experience that consumers make of what is new and different. The asymmetry
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What’s a White Paper (and How Do You Write One)?
If you are here because you are confused about white papers, we welcome you to the club. In white papers, even experienced marketers often say: "Wait – what's another white paper?" This is because not every company needs a white paper. You don't need your favorite coffee shop asking you to download the white paper
John Lewis Partnership broadcasts partnership with Wipro
The John Lewis Partnership is a partner of Wipro Limited to support new technologies and change functions The John Lewis partnership has announced the creation of a new partnership Wipro Limited, a global leader in information technology, consulting and business process services, providing infrastructure services. This is a significant step in creating the new employee-owned
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Google donates US$500ok to the Marsha P. Johnson Institute
Google supports black trans women and the many colored LGBTQ + women Google has announced that it will donate $ 500,000 / £ 403,000 to the Marsha P. Johnson Institute, an organization that protects and defends the rights of black transgender people, as part of its grants to more than 2 of LGBTQ + organizations