The Important Hyperlink Between Advertising And Finance
Imagine you are working for the Chief Executive Officer (CEO) of Coca-Cola. He asks you to comment on a recommendation from the company's Chief Marketing Officer (CMO) to increase the advertising budget from $ 3.2 billion to $ 3.5 billion. Should Coke spend an additional $ 300 million on advertising? The chief financial officer (CFO)
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Klarna companions Highsnobiety for on-line sneaker raffle
Klarna starts the world's first sneaker drop raffle with your heartbeat, since almost 100% of the data traffic for hyped sneaker releases now come from bots Klarnathe worldwide payment and shopping service has teamed up with the sneaker experts, Highsnobiety, for the world's first sneaker drop with heart rate technology to reward the true passion
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PEUGEOT selects Omnicom as its international artistic company of file
After a global bidding process, automakers, PEUGEOT has selected TO OPEN, a tailor-made agency that was specially created according to an innovative model from Omnicom Groupto support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT initiates a new creative partnership with OPEN – Omnicom for PEUGEOT Engine – with an