VOOM names Amir Shneider as Head of Advertising and marketing

The VOOM team.  Photo: Noa Bar

VOOM, an insurtech company for high-risk vehicles, has appointed Amir Shneider, former Digital Marketing Lead at Bank Hapoalim, as Head of Marketing. VOOM develops products for new mobility segments, and its data-driven, usage-based insurance products are designed for various high-risk, episodically-used mobility verticals, including drones, light aircraft, motorcycles, e-scooters and e-bikes.

Shneider will replace Ilan Yusim, who for the past three years led the company’s marketing activities and oversaw the successful launch of its first product, Skywatch AI drone insurance, which has become a leading provider of digital commercial drone insurance in North America.

The VOOM team. Photo: Noa Bar

Before his last position at Bank Hapoalim, Shneider worked as a marketing manager at the real estate group Eldar. He holds an MBA from Ono Academic College, where he teaches, and a bachelor’s degree in communications from Bar-Ilan University. He is also the founder of the Facebook group “Marketing Managers Tweets”, which since 2015 has been one of the most influential online communities for marketers in Israel.

“We are very excited to welcome Amir and his entrepreneurial spirit to the VOOM family,” said Tomer Kashi, CEO of VOOM. “Amir has decades of experience in digital marketing, including in the highly regulated fintech and insurtech markets.”

“I am very happy to be with VOOM and would like to express my sincere thanks to them

Management team for their trust. I’m looking forward to the challenges ahead, ”commented Shneider.

VOOM is a telematics-based Insurtech platform for “unique” mobility products that protect users in everything they drive, fly or sail. The company’s product, SkyWatch, leverages the power of machine learning to assess and mitigate risk and provides on-demand insurance for thousands of commercial drone operators operating across North America. VOOM’s usage-based insurance products encompass several high-risk, episodically-used mobility verticals, including e-scooters, e-bikes, motorcycles, motor boats, and small planes. The company is headquartered in Tel Aviv and has an office in Palo Alto, California.