Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable mediaNEW YORK, Feb 8, 2022 /PRNewswire/ — Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in Jan 2022will run until the end
Are you struggling to choose between single and double opt-ins when it comes to digital marketing sign-ups? Find out what’s right for you. For every email marketing campaign out there, you’ve got to give the patron some way in. This conversion point is called the moment of opt-in. They like you, and they want to
Wie erklären Sie also, warum Markenstrategie wichtig ist? Durch die Linse, die alle Führungskräfte anspricht: WERT. Im Durchschnitt macht die Marke laut Interbrand und JP Morgan mehr als ein Drittel des Shareholder Value aus, sodass alles, was Ihre Marke verbessert, einen erheblichen Einfluss auf das Endergebnis eines Unternehmens haben sollte. Nun kann dieser Wert je
Digital marketing is pretty overwhelming: there are too many tasks large and small to organize and perform. In many cases, many people (both internal and remote) are involved. How can you make your digital marketing strategy more productive and actionable? Here are the nine tools that make it possible for me! 1. Google Calendar Google
El Segundo, CA – London: Los Angeles (LO: LA) releases a new report on the importance of curiosity in the workplace. The report, written by the agency’s CEO and founder, Nicholas Pratt, asks, “Why are companies so afraid of curiosity?” El Segundo, USA – December 23, 2021 – The answer isn’t as simple as most
PHOTO: adobe stock Within the bubble I work and live in – that of voice assistants, audio, and Sonic products and solutions – the proclamation that audio has arrived is undeniable. For us, the inhabitants of this bubble, the trends are clear, the facts undeniable, and the patterns difficult to ignore. But in my conversations
The goal of SEO is to improve the ranking of a website in the results that are displayed by search engines. By adding SEO practices, you can improve your content marketing strategy and get more online visibility. Here are some ways you can incorporate SEO into your content marketing strategy. 1. Digital Marketing Agencies Digital
ESG orientation is playing an increasingly important role in economic and social debates. Etienne Cadestin, CEO of the sustainability consultancy Longevity Partners, outlines ten steps how companies can develop an ESG strategy. 1. Focus on the best strategy The starting point is to realize that every company is different. What works for companies that you
Companies have always relied on clearly defined marketing strategies to get their brands known and reach their target audience. You invest in promotional materials to generate scalable and actionable metrics that can lead to conversions. Ultimately, a good marketing strategy can increase your return on investment (ROI) and drive business growth. However, the digital age
Visual elements are a crucial part of any marketing strategy as it can potentially result in you attracting larger numbers of interested viewers and the like. As with anything else in marketing, it is important to make sure that the graphic design philosophy that you implement in the course of your marketing campaign is in
