The COVID pandemic has changed the way companies sell and market their products and services to customers and there is unlikely to be a return to normalcy. Before the pandemic, corporate marketing efforts were largely focused on in-person activities such as conferences, exhibitions, trade shows, and activations. Eighteen months later, the vast majority of marketing
The government has canceled a planned corporate tax hike next year but has ruled out a radical property tax reform, which has been criticized by some industry groups.In his budget on Wednesday, Chancellor Rishi Sunak said he would provide businesses in England with an additional £ 7 billion in interest rate support over the next
This article originally appeared in the May issue of IT Pro 20/20, which is available here. To subscribe to receive every new issue in your inbox, click here.In April, the European Commission (EC) presented plans to regulate Artificial Intelligence (AI). The first of its kind includes bans on practices that “manipulate people beyond their consciousness
Hotels have suffered significant losses due to the coronavirus. However, there are signs of recovery. A travel industry report produced by McKinsey & Co., the global consulting firm, includes airlines, hotels, vacation rentals, tours and activities, online travel agencies (OTAs), rental cars, and carpooling and cruises. According to this report, there are “… signs of
In our fast-changing digital landscape, creating attention-grabbing marketing campaigns requires a wide range of expertise and skills. Building a cross-functional marketing team that draws talent from across your company can improve your marketing strategy and execution.It has been shown that bringing employees together from a company releases creativity and innovation and produces results. Individual employees
