Brian brings over 20 years of branding experience to Traction. Previously, he was Vice President Marketing at Nordstrom, Senior Vice President and Global Head of Digital Marketing at Citi, Vice President Marketing at Experian, and Digital Leadership at Intuit and Sony Electronics. Additionally, Brian co-founded the e-commerce fashion brand Hypeach with his wife Marlo in
Airbnb’s decision to permanently cut its performance marketing spend and focus on brand marketing and public relations has brought the efficacy of performance into the spotlight. The move from the holiday rentals company came after it revealed last week that it had slashed its performance marketing spend by US$541 million in 2020—part of a broader marketing
COLUMBIA, Md .– (BUSINESS WIRE) – Merkle (www.merkleinc.com), a leading technology-based, data-driven customer experience management (CXM) company, released its Q4 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends, both paid and organic Search, Amazon Ads, Paid Social Networking, and Display Ad Spending. The report provides insights into Q4 2020
