Tag: News

Exults Digital Advertising Is Exhibiting and Sponsoring the Multi-Unit Franchising Convention 2022 | Information

Exults Digital Marketing is excited to exhibit at the Multi-Unit Franchising Conference to showcase their online marketing services and be a sponsor at the event.FORT LAUDERDALE, Fla., March 25, 2022 /PRNewswire-PRWeb/ — Exults executives will be the sponsor of breakfast and break at the Multi-Unit Franchising Conference. (MUFC). You can find them at Booth #102.

Powering digital advertising and marketing with conversational AI with Ravi Sundararajan, Advertising and marketing & Promoting Information, ET BrandEquity

Ravi Sundararajan, chief operating officer, Gupshup

Ravi Sundararajan, chief operating officer, GupshupWhile digital marketing spends have been growing steadily over the last few years, customers now want the communication with businesses to be interactive, responsive and personalized. Ravi Sundararajan, chief operating officer, Gupshup addressed how brands and marketers can use conversational artificial intelligence (AI) to power digital marketing.He explained the threefold

Attending to the meat of the matter, Advertising and marketing & Promoting Information, ET BrandEquity

Licious.  (Image courtesy: Licious website)

Licious. (Image courtesy: Licious website)There is no doubt that D2C is the reigning buzzword among businesses with new age players, and legacy companies alike dabbing in the model. While digital native and bootstrapped startups may have pioneered the model in recent years, the proliferation of D2C companies has meant a fast cluttering market, even in

Position of know-how within the video promoting ecosystem, Advertising & Promoting Information, ET BrandEquity

Picture used for representational purpose/iStock

Picture used for representational purpose/iStock As per Statista, the spending on advertising worldwide will surpass 630 billion US dollars in 2024. Another report by eMarketer states that the economic rise across Asia has led to increased advertising activity. Experts predict that ad stats will show Asia-Pacific becoming the top advertising market by 2022.Advertisers are now

Position of know-how within the video promoting ecosystem, Advertising and marketing & Promoting Information, ET BrandEquity

Picture used for representational purpose/iStock

Picture used for representational purpose/iStock As per Statista, the spending on advertising worldwide will surpass 630 billion US dollars in 2024. Another report by eMarketer states that the economic rise across Asia has led to increased advertising activity. Experts predict that ad stats will show Asia-Pacific becoming the top advertising market by 2022.Advertisers are now

Lead the change with Digital, Advertising & Promoting Information, ET BrandEquity

DigiPlus logo

DigiPlus logoThe pandemic has prompted a massive shift in consumers’ behavior and habits as they are increasingly shifting to digital mediums. From boomers to Gen Z, people of all age groups are leveraging digital mediums- be it for shopping, essentials, fitness, entertainment, or education.Consumers are increasingly preferring to interact with brands via digital mediums as

Deepsense Digital luggage social and search engine optimisation mandate for Walkaroo, Advertising and marketing & Promoting Information, ET BrandEquity

Picture used for representational purpose/iStock

Picture used for representational purpose/iStockDeepsense Digital has bagged the social media marketing and search engine optimization (SEO) marketing mandate for footwear brand Walkaroo. The mandate includes influencer outreach and performance marketing.Deepsense Digital will develop, design, and implement a comprehensive social media marketing plan for the footwear brand to increase brand awareness. The agency will be

The way forward for advertising is Phygital, Advertising & Promoting Information, ET BrandEquity

The future of marketing is Phygital

COVID-19 shutdown pushed all businesses to pivot, nearly overnight, to the digital medium and adopt new ways of working. Brands and businesses that were agile in their approach to adapt to the changing circumstances emerged as winners while others that could not or sprung late in action, suffered losses. Today, digital is no longer just

Jivox Pronounces Customized Commerce Advertising and Extra CX Information

A dog with glasses looks at a laptop that says:

LinkedIn has entered an agreement to acquire Oribi, an Israel-based marketing analytics company. A current leader in professional networking, LinkedIn plans to integrate Oribi into its marketing solutions platform to enhance capabilities in measuring website conversions with automated tags, according to a blog post from Tomer Cohen, Chief Product Officer at LinkedIn. “Today’s marketers rely

DViO Digital baggage ZebPay’s digital artistic mandate, Advertising & Promoting Information, ET BrandEquity

Picture for representation purpose

Picture for representation purposeDViO Digital has bagged the digital creative and social media marketing mandate for ZebPay, a platform for bitcoin and other digital currencies. As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms. In addition, DViO Digital will