Tag: Kylie

Kylie Minogue’s Disco marketing campaign wins digital advertising and marketing prize

Kylie Minogue

BMG UK’s digital campaign for Kylie Minogue’s disco album won the Digital Marketing Masters Prize, awarded overnight by Facebook and UK trade magazine Music Week. Disco, the singer’s 15th album, was released last year during the pandemic and recorded in her home studio, with Minogue receiving technical credits for vocals and synthesizers. The campaign had