Tag: Heineken

Heineken USA and Waze launches US marketing campaign to scale back drunk driving

Heineken USA and Waze launch US campaign to reduce drunk driving

Heineken’s campaign uses targeted in-app notifications and offers coupons from the leading ridesharing app to encourage consumers not to drive while drinking Heineken UNITED STATES, combined with Waze, the world’s leading traffic and navigation app, has announced a partnership in the United States to promote responsible consumption. The campaign, which runs this summer in California,

Heineken and Glass Futures collaborate on low carbon glass improvements

Heineken and Glass Futures collaborate on innovations for low carbon glass

Heineken and Glass Futures seeks to develop sustainable low carbon glass bottles by developing technology and improving processes in manufacturing and supply chain Heineken works continuously to reduce the ecological footprint of its products. While the company becomes active in its own production, Heineken takes on the challenge of decarbonising its value chain. The company