Tag: experience

One luxurious model’s quest to generate demand by digital advertising and marketing and expertise

April 12, 2022 11:32 pm   Digital Marketing   Poetic   Comments
One luxury brand's quest to generate demand through digital marketing and experience

Investments into people, processes and systems, along with a fresh digital marketing agency, are all part of Ahoy Club’s aggressive plans to scale the luxury brand and business, its marketing chief says. Ahoy Club is a four-year-old, Australian-owned company created by the Malouf family to disrupt the luxury yacht chartering space. The family created the

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A brand new advertising and marketing company class, b digital, permits college students to realize real-world expertise by working for actual corporations

April 10, 2022 1:58 am   Digital Marketing   Poetic   Comments
The marketing agency class sitting in a classroom in the HGB. One student is standing at the front of the class while the others are sitting in the front row listening.

The b digital class. Photo by Marwin Jay Villegas The b digital class. Photo by Marwin Jay Villegas Ann Springer of the Faculty of Business & Government said she worked for several years to bring a marketing agency class to BYU–Hawaii where students gain real world experience, and she is thrilled to see it start.

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