Tag: campaigns

The right way to handle buyer expertise disconnects in your advertising campaigns

January 10, 2022 9:00 pm   Digital Marketing   Poetic   Comments
Diagram showing how attracting, converting, and keeping customers requires connected marketing campaigns

“One of the biggest challenges marketers face today is getting people to convert and stick with them as lifelong customers,” said Gene De Libero, chief strategy officer and head of consulting for marketing technology consultancy GeekHive at our recent MarTech conference.There are several factors that can affect a brand’s ability to acquire, convert, and retain

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