Tag: campaigns

Methods Pharma Manufacturers Can Increase the ROI of Digital Advertising and marketing Campaigns – PharmaLive

March 4, 2021 8:53 pm   Digital Marketing   Poetic   Comments
Ways Pharma Brands Can Raise the ROI of Digital Marketing Campaigns – PharmaLive

Ways Pharmaceutical Brands Can Increase the ROI of Digital Marketing Campaigns From Dr. Harshit Jain, Founder and CEO of Doceree Pharmaceutical brands hired sales force during the COVID-19 pandemic. As a result, marketers within those organizations that had primarily focused on face-to-face communication to reach doctors were forced to quickly switch to a digital approach.

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Schweppes ‘Here is to Character’ campaigns progress into sophistication

March 11, 2020 5:59 pm   General   Poetic   Comments

The Schweppes campaign approaches the topic of growing up with fresh eyes and shows a subtle, refined and surprising transition to maturity and sophistication. Schweppes is the oldest brand in its beverage category – it dates back to 1783. The beverage has several characteristic properties, including its pungent and bitter-sweet taste, its bubbly texture and

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