We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand persistence. Brand persistence is reserved for those brands that have been carefully designed to possess these characteristics: relevant differentiated benefits for their target customers, ability to build strong emotional connections, high brand awareness, high value
Customers, consumers, customers – whatever we call the people who buy your product or service, no company would survive long without them. When it comes to identifying your customers, consumers, or customers (let’s call it your audience from now on) there are two schools of thought: Reach as many people as possible. Segment your audience
Six months after Brexit, researchers have found that nearly two-thirds of UK small and medium-sized businesses believe Brexit has strengthened the UK brand. At the same time, however, just as many business leaders said they would focus on attracting domestic customers in the coming year. Small and medium-sized enterprises (SMEs) have been undecided about the
Former Universal executive Doug Neil has been named chief marketing and brand officer for the Chronicle NFT platform, responsible for securing partnerships with entertainment companies and brand owners for digital collectibles, as well as overseeing the company’s marketing, advertising and revenue.Neil previously served as the EVP of Global Digital Marketing and Media at Universal Pictures
Gil Scott Heron is considered the godfather of rap. His lyrics were vocalized somewhere between jazz and poetry slam, more spoken than sung. It’s the voice of Gil Scott Heron when you hear the words “The Revolution won’t be televised”, the obligatory backbeat behind the Showtime series “Homeland”, TV spots and other streams. When Heron
Arken Corp is committed to redefining the creative and digital marketing industry as it intensifies its efforts to help business owners successfully launch, build and scale their brands locally and internationally. Arken Corp is a strategic marketing partner and agency in Palembang, Indonesia that has led the package to satisfy digital marketing services and act
Ask anyone with a passing interest in New Orleans Brass Bands and they will tell you they know about The Dirty Dozen Brass Band. Ask pretty much anyone else and you’ll likely shrug if you mention their band name. You see, fame is a fun thing, isn’t it. We all know about the kind of
YellGh Business Directory has become the number one directory trusted by companies, service providers, distributors, firms, startups and other businesses in Ghana. The company has regularly registered with hundreds of companies to create a company page and strong online visibility. Yellow Pages Ghana also now has an app that provides a full digital marketing web
Revitalizing the brand requires finding and satisfying a new, important customer need. Brand success requires the best in something relevant and differentiated. It means never taking your eyes off changing customer needs. With veganism and vegetarianism diets becoming more and more embedded in people’s lifestyles, anything plant based is now perceived as good. Plant-based foods
Bank of Baroda plans to hire three digital marketing agencies to strengthen their brand. The aim is to be a preferred choice for customers with innovative banking models. The Bank of Baroda needs marketing agency services for the entire digital marketing strategy to improve the effectiveness of the digital ecosystem, propose ideas according to the
