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Bank of Baroda plans to hire three digital marketing agencies to strengthen their brand. The aim is to be a preferred choice for customers with innovative banking models.

The Bank of Baroda needs marketing agency services for the entire digital marketing strategy to improve the effectiveness of the digital ecosystem, propose ideas according to the bank’s requirements and, among other things, conduct analyzes in the digital space, the bank said.

“The bank is proposing to set up three digital marketing agencies, and these digital marketing agencies should be responsible for communicating digital marketing across different media,” the lender said in a tender document inviting bids from eligible agencies.

The Bank of Baroda is one of the largest PSU banks with over 8,400 branches and more than 12,000 ATMs across the country.

The Bank of Baroda is present in 21 countries worldwide and drives the latest technologies and innovative new banking models.

Finding it an “icon” and “highly trustworthy” brand, Bank of Baroda said in the recent past it has developed a range of digital offerings aimed not just at youth but at the whole India’s demographic spectrum in both rural and urban areas is targeted.

“With innovations and improvements like this, the bank aims to stimulate its marketing efforts to develop the highly favorable brand perception that comes from today’s drive to become customers’ preferred choice when it comes to meeting their needs.” “said the lender.

To this end, the bank is now aiming to appoint a respected and recognized digital agency. The bank said the agency should have a minimum experience of at least 5 years, and for startups, the minimum experience should be at least 3 years.

Among other things, the agency should currently be a Google / Facebook partner in India, have a full office in Mumbai and assign a special team to the bank.

Bank of Baroda is also aiming for digital visibility through means such as YouTube, influencer ties, content syndication, as well as new age media opportunities. The digital marketing company also needs to create content through campaigns, mobile content, blog articles, infographics, gifs, and videos.

The bank announced that it would be hiring the agency for a period of three years, which could potentially be extended for a period of two years.

Interested agencies can submit their bids until June 4th at 3:00 p.m. The bank will shortly inform you about the start date of the opening of the offer.

(Only the headline and image of this report may have been updated by Business Standard staff. The rest of the content is automatically generated from a syndicated feed.)

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