Tag: B2B

Debbie Qaqish on B2B Advertising Tendencies With CX Decoded

CX Decoded Guest: Debbie Qaqish

PHOTO: CMSWire View all the CX Decoded podcast episodes.In 2021, 44.5% of organizations worldwide revealed that they perceive customer experience (CX) as a primary competitive differentiator. But are they really customer-centric? Are they building out experiences with that central focus on customers? Debbie Qaqish watches these company trends in how they treat customer experience closely.

Ellen Didier Shares Advertising and marketing Methods for B2B Corporations

Ellen Didier Shares Marketing Strategies for B2B Companies

BEVERLY HILLS , Feb. 17, 2022 (GLOBE NEWSWIRE) — In this interview, marketer Ellen Didier talks with Mission Matters about the importance of using advanced integrated marketing approaches that support business goals and generate leads.. Listen to the complete interview of Ellen Didier with Adam Torres on the Mission Matters Marketing podcast. What mission matters

International Industrial tackles model id by means of B2B digital advertising

Klaus Werner, Global Industrial

In the B2B world, retailers need to be creative to stand out in a highly competitive industry. Global Industrial Co., an e-commerce-focused distributor of more than 1 million products, rebranded itself “with very cheeky language” in January 2021 with a new logo and voice, says Chief Marketing Officer Klaus Werner. “Injection of humor – where

B2B Content material Advertising and marketing’s Subsequent Step: Licensed Programs

Graduation cap in the air against a blue sky

PHOTO: Jody Hong Films Towards the end of last year, my LinkedIn timeline was inundated with executives emphasizing the importance of continued learning and upskilling, and sharing the shiny new certifications they had earned. I don’t know if this sudden excitement is because LinkedIn’s algorithm decided I’m interested, or if a significant increase in people

The Armstrong Partnership’s Daniel Owen on B2B advertising’s evolution within the pandemic

Daniel Owen

Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands. I recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best leverage new technology and storytelling trends within the industry. Tell us about your role (and

Digital Advertising Company Champions Buyer Service Excellence for B2B Firms

B2B business experts logo

B2B business experts logo CLEARWATER, FL, USA, December 17, 2021 /EINPresswire.com/ – B2B Business Experts opened its doors to the public last February. Since then, the company has broken record after record for remarkable results for its customers. It increased customers’ marketing ROI by 20-30% in less than 60 days. It also helped generate over