Tag: Advertising

Powering digital advertising and marketing with conversational AI with Ravi Sundararajan, Advertising and marketing & Promoting Information, ET BrandEquity

March 23, 2022 8:19 am   Digital Marketing   Poetic   Comments
Ravi Sundararajan, chief operating officer, Gupshup

Ravi Sundararajan, chief operating officer, GupshupWhile digital marketing spends have been growing steadily over the last few years, customers now want the communication with businesses to be interactive, responsive and personalized. Ravi Sundararajan, chief operating officer, Gupshup addressed how brands and marketers can use conversational artificial intelligence (AI) to power digital marketing.He explained the threefold

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Smarty Pantz Advertising and marketing Launches (AI) Digital Promoting Program to Florida’s Companies

March 17, 2022 10:24 pm   Digital Marketing   Poetic   Comments
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Fort Lauderdale, Fla.–(Newsfile Corp. – March 17, 2022) – With the launch of new (AI) digital advertising programs, Smarty Pantz Marketing hopes to duplicate last year’s 100% growth. The company has built a reputation for creating seamless processes that increase profit margins for businesses throughout Florida and the United States. Today, the agency plans to

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Attending to the meat of the matter, Advertising and marketing & Promoting Information, ET BrandEquity

March 14, 2022 6:50 am   Digital Marketing   Poetic   Comments
Licious. (Image courtesy: Licious website)

Licious. (Image courtesy: Licious website)There is no doubt that D2C is the reigning buzzword among businesses with new age players, and legacy companies alike dabbing in the model. While digital native and bootstrapped startups may have pioneered the model in recent years, the proliferation of D2C companies has meant a fast cluttering market, even in

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Position of know-how within the video promoting ecosystem, Advertising & Promoting Information, ET BrandEquity

March 13, 2022 3:46 pm   Digital Marketing   Poetic   Comments
Picture used for representational purpose/iStock

Picture used for representational purpose/iStock As per Statista, the spending on advertising worldwide will surpass 630 billion US dollars in 2024. Another report by eMarketer states that the economic rise across Asia has led to increased advertising activity. Experts predict that ad stats will show Asia-Pacific becoming the top advertising market by 2022.Advertisers are now

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Position of know-how within the video promoting ecosystem, Advertising and marketing & Promoting Information, ET BrandEquity

March 13, 2022 9:43 am   Digital Marketing   Poetic   Comments
Picture used for representational purpose/iStock

Picture used for representational purpose/iStock As per Statista, the spending on advertising worldwide will surpass 630 billion US dollars in 2024. Another report by eMarketer states that the economic rise across Asia has led to increased advertising activity. Experts predict that ad stats will show Asia-Pacific becoming the top advertising market by 2022.Advertisers are now

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Lead the change with Digital, Advertising & Promoting Information, ET BrandEquity

March 10, 2022 3:14 am   Digital Marketing   Poetic   Comments
DigiPlus logo

DigiPlus logoThe pandemic has prompted a massive shift in consumers’ behavior and habits as they are increasingly shifting to digital mediums. From boomers to Gen Z, people of all age groups are leveraging digital mediums- be it for shopping, essentials, fitness, entertainment, or education.Consumers are increasingly preferring to interact with brands via digital mediums as

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Deepsense Digital luggage social and search engine optimisation mandate for Walkaroo, Advertising and marketing & Promoting Information, ET BrandEquity

March 9, 2022 12:09 pm   Digital Marketing   Poetic   Comments
Picture used for representational purpose/iStock

Picture used for representational purpose/iStockDeepsense Digital has bagged the social media marketing and search engine optimization (SEO) marketing mandate for footwear brand Walkaroo. The mandate includes influencer outreach and performance marketing.Deepsense Digital will develop, design, and implement a comprehensive social media marketing plan for the footwear brand to increase brand awareness. The agency will be

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The way forward for advertising is Phygital, Advertising & Promoting Information, ET BrandEquity

March 7, 2022 8:48 am   Digital Marketing   Poetic   Comments
The future of marketing is Phygital

COVID-19 shutdown pushed all businesses to pivot, nearly overnight, to the digital medium and adopt new ways of working. Brands and businesses that were agile in their approach to adapt to the changing circumstances emerged as winners while others that could not or sprung late in action, suffered losses. Today, digital is no longer just

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World Digital Promoting and Advertising Market to Attain $786.2 Billion by 2026

March 5, 2022 11:31 am   Digital Marketing   Poetic   Comments

Global competitiveness and key competitor percentage market shares Market presence across multiple geographies – Strong/Active/Niche/Trivial Online interactive peer-to-peer collaborative bespoke updates Access to our digital archives and MarketGlass Research Platform Complimentary updates for one year Edition: 17; Released: February 2022Executive Pool: 79739Companies: 311 – Players covered include Acxiom Corporation; Alibaba Group Holding Limited; Amazon.com, Inc.;

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DViO Digital baggage ZebPay’s digital artistic mandate, Advertising & Promoting Information, ET BrandEquity

March 1, 2022 10:54 am   Digital Marketing   Poetic   Comments
Picture for representation purpose

Picture for representation purposeDViO Digital has bagged the digital creative and social media marketing mandate for ZebPay, a platform for bitcoin and other digital currencies. As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms. In addition, DViO Digital will

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