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DAYTON, Ohio–(BUSINESS WIRE)–Smith, a global performance commerce agency, is pleased to announce the acquisition of Adept, a Columbus, Ohio-based agency best known for driving brand growth maximize through digital marketing. With this acquisition, the agency will fulfill its commitment to tireless optimization in all phases of the customer journey and convert potential into performance.

“Our mission remains focused on delivering outcomes that enable our clients to grow sustainably. Now with the proven power of Adept, we are ready to take a holistic approach to meet the ever-changing needs of the modern customer,” said Tony Steel , CEO of Smith. “The combined strengths of Smith and Adept allow us to deliver on our shared vision for growth – for our customers, teams and partners.”

With over 20 years of trading experience supporting a variety of Fortune 1000 brands, Smith is responsible for facilitating thousands of transactions around the world every day. That success drives year-on-year growth, and the addition of Adept will only strengthen this course for 2022 and beyond.

Danielle Walton, CEO of Adept, founded the company to be a catalyst for growth. Since its inception, Adept has grown organically and through acquisitions, attracting clients such as Fifth Third Bank, Ohio State University’s Wexner Medical Center and James Cancer Hospital, AEP Energy and the AAA Ohio Auto Club. Smith’s acquisition gives Adept customers access to expanded user experience and front-end development offerings, as well as expertise in enterprise platforms such as SAP, Adobe, Salesforce and Sitecore.

“Adept exists to fuel growth, and by becoming a Smith company, we only strengthen our ability to continue delivering on that promise,” said Walton. “The future of marketing lies in integration across all stages of the customer journey, and together with Smith we are uniquely positioned not only to deliver customers at their best, but also to lead the future of digital performance.”

Smith and Adept’s shared cultural values ​​and commitment to driving client results were central to bringing the companies together. Adept will retain its name and Columbus office for the foreseeable future. In addition, Walton will continue to lead the agency’s digital marketing service offerings.

“People who work in digital are energized by what is new and what is coming next. By combining Smith and Adept, we created an environment where each team member has enhanced opportunities to do more, try more, and learn more,” said Steel. “It’s one thing to work for a company that can deliver in one area, but it’s quite another experience to be part of a world-class team dedicated to growing global brands.”

Both agencies are currently hiring. Visit www.adeptmarketing.com and www.smithcommerce.com to learn more.

About Schmidt:

Smith is a performance commerce agency that designs and develops digital solutions that power over 500,000 transactions every day around the world. With over 20 years of retail experience and an industry-leading blend of creative, analytical and technical skills, we create innovative solutions that improve customer experiences, accelerate digital selling and streamline operations. A relentless focus on results guides us as we partner with clients on two continents to create commerce experiences that help them thrive in the global economy and generate over $38 billion in revenue annually. Visit www.smithcommerce.com to learn more about why Smith is the performance commerce company.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220118005407/en/

Kristyn Wilson, 614-354-6490, [email protected]

Source: Schmidt