DIESEL broadcasts its virus-fighting partnership with ViralOff
The Diesel partnership will introduce a highly innovative denim treatment that physically stops 99% of all viral activity
Diesel is proud to announce the launch of a highly innovative denim treatment that physically stops 99% of all viral activity.
Developed in collaboration with the Swedish company Polygiene, the innovative ViralOff The application, where diesel is 100% exclusive to denim, will be implemented in a selection of the brand's denim styles for spring / summer 2021 to achieve a wider range of products for the future.
ViralOff is the result of Polygiene's extensive clothing protection efforts that began in the early 2000s with the SARS epidemic. Diesel will apply the treatment to a selection of denim models in the final production phase. The technology is "always active" and can deactivate over 99% of virus activity within two hours of contact between pathogens and tissue.
ViralOff has been shown to be effective against a wide range of viruses, including COVID-19. It interacts with key proteins and prevents the virus from attaching to textile fibers.
In addition, ViralOff offers an additional sustainability benefit: the treatment lasts for the entire life of the garment, and with shorter washing cycles, the life of the garment is extended and water and energy consumption is reduced.
As part of its "For a Successful Life" philosophy, Diesel remains committed to researching and finding advanced solutions for its customers to live a life at its best, from comfort to style, from ergonomics and trends to on health and safety. Polygiene ViralOff is a particularly important reaction in protecting customers.
Safety and public responsibility have never been more important, and Diesel is proud to develop innovations quickly and responsibly and to adapt to the evolving situations of the world. The health and safety of our customers are paramount for the brand, which evaluates even more measures in this area.
