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Representativeimage/iStockDentsu X, the integrated media agency from the house of Dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.

Rajiv Dubey, head-media, Dabur India, said, “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X – an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximizing the potential of digital platforms.”

Divya Karani, chief executive officer, South Asia Media, Dentsu, said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

Roopam Garg, CEO, Dentsu X India, added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

Assembly and Dentsu will work with Lenovo in overseeing media strategy and planning, advertising operations, and performance measurement. Assembly will support Lenovo in its geographical markets across Europe, the Middle East, and Africa (EMEA), North America (NA) and Latin America (LAS), Dentsu will cover Lenovo’s Asia Pacific (AP) markets…