‘Copywriting is the salesmanship of digital advertising’ – 25 quotes of the week on digital transformation
Launched in 2014, StoryBites is a weekly feature of YourStory that features notable citable quotes in our articles over the past week. This particular series of quotes focuses on the increasing impact of digital media in India and around the world (see the previous post Here). Share these 25 gems and insights with your peers and networks, and read the original articles for more insights.
We see a lot of added value through the democratization of technology and the creation of a level playing field for smaller players in the education market. – Kushal Khandwala, Lead Angel Network
The targeted use of technology can be the catalyst for greater social inclusion and equity. – Ida Rademacher, Aspen Institute
Technology is driving the biggest change in the financial services model in its history. – Theodora Lau and Bradley Leimer, “Beyond Good”
The next half decade will be dominated by fintech offerings for complex financial activities such as lending, analysis and fraud detection. – Ram Kewalramani, CredAble
We have experienced the power of technology to bring access to financial services to those who don’t live on the subway or who aren’t HNIs. – Lalit Keshre, Groww
Despite the immense growth potential for startups, the Indian online gaming world is unfortunately misunderstood by government agencies and has created a great deal of scrutiny and inconsistency in the applicability of laws between different states. – Rameesh Kailasam, IndiaTech.org
India is the most exciting market. EdTech as an export is a remarkable phenomenon here. – Deborah Quazzo, GSV Ventures
More than six crore aspirants appear online in government recruitment exams annually, and the number is growing exponentially. – Ashutosh Kumar, test book
On National Technology Day, we applaud the hard work and tenacity of our scientists and those who are passionate about technology. – Prime Minister Narendra Modi
In India, the digitalization of financial services is accelerating, with consumers switching from cash to cards, wallets, apps and UPI. – Rajiv Kumar, NITI Aayog
The patient monitoring device market is projected to reach $ 25.31 billion by 2023. – MedTel
In the current volatile environment, data science plays a central role. Processes based on strong data models tend to be less likely to make mistakes. – Tushar Drolia, KMUcorner
The automotive industry will experience more disruptions in the next ten years than in the last fifty years. – Ashutosh Padhi, McKinsey
The diffusion of technology in the legal sector is arguably the lowest – so this field is full of opportunity and the future looks extremely promising. – Himanshu Gupta, lawyer
Technologies such as virtual reality, artificial intelligence and gesture control are shaping the future of esports worldwide. – Tarun Gupta, ultimate battle
Contactless initiatives emerged in the industry during the COVID-19 pandemic. – Varun Shah, eccentric motor
Companies benefit from the diversity of their workforce, and digital skills help bridge the gender gap between men and women and expand career opportunities. – Manisha Banthia, Fiserv Global Services
Many of us are immersed in the technology we are learning and go through many tutorials. But try to build something focused and then find out the parts. – Vinay Gaba, Airbnb
Security can no longer be an afterthought. It needs to be applicable across your landscape, right from your network to your footprint in a public cloud. – – Anubhav Wahie, Cisco
The main cause of most security breaches are stupid bugs that can be fixed if you train staff and have a review mechanism in place, whether it’s boarding, deploying, or using the infrastructure. – Neeraj Singh, Groww
When you have a rapidly growing digital economy, cyber trust becomes a critical element in ensuring that we can use technology to achieve the intended economic outcome. – Jyoti Arora, MeitY
What makes social audio so interesting is that it takes the best bits of visual or traditional social media (discoverability, follower base, ease of creation, and interactivity) and balances them with the best elements of podcasts (deeper audience engagement, essential content) and passive activation of consumption). – Varun Duggirala, The Breakdown
If you want to use ads, you’ll need copies. If you want to make videos, you need a script. Content will continue to be a pillar of marketing. – Saurin Parikh, Paytm
Copywriting is the sales spirit of digital marketing. Compelling and valuable content is nothing without a strong understanding and application of text writing skills. – Sayantan Dasgupta, Gramener
YourStory also published the paperback “Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups” as a creative and motivating guide for innovators (downloadable as apps here: Apple, Android).