As reported in Reuters, the organizers of an advertising boycott campaign against Facebook, which is supported by a growing list of big brands, are now preparing to act globally to increase pressure on the social media giants to eliminate hate speech. Hate speech in and of itself is a minefield. First, no one can define
The relationship between West, YEEZY and Gap closes when the visionary creative and cultural icon returns and disrupts fashion retail Kanye West, a cross-industry creative entrepreneur, is ready to disrupt retail by bringing his own YEEZY Brand for millions of customers around the world through a recently announced partnership with the icon and recognized worldwide
5W Public Relations (5WPR), one of the largest independent PR companies in the United States, has announced that it has been named the record-breaking agency for the food service industry's innovative platform. Dragon tail. As of now, 5WPR will work with Dragontail to raise awareness of the platform through earned media, thought leaders, speaking opportunities
The coach partnership with More Than A Vote is based on the values of inclusion, optimism and authenticity of the fashion house Trainer has announced its partnership with More than a vote, a new voting rights organization led by LeBron James and a coalition of black athletes and entertainers that aims to combat the suppression
Polaroid recently renamed itself, signaling another rebirth for a brand name that was born, reborn, reborn. And again. Danny Pemberton, formerly Polaroid Originals, recently led IDEO's recent rebirth. A few years ago I walked through the abandoned offices of the legendary Polaroid Corporation. The company's headquarters was in a pine forest outside of Boston, a
The John Lewis partnership has appointed Pippa Wicks as Executive Director of John Lewis. Pippa joins the Co-op group, where she was deputy general manager, and will take up her new position in August. Pippa will be responsible for trading, merchandising, marketing and developing offerings and services for John Lewis businesses and johnlewis.com. Sharon White,
This transition creates a common architecture for all Apple products that makes it easier for developers to write and optimize their apps for the entire ecosystem Apple has announced it will switch the Mac to its premium custom silicon to deliver industry-leading performance and powerful new technology. Developers can now start updating their apps to
Most of today's advertising is still based on push marketing tactics, especially discounts, to encourage consumers to buy. Push marketing sometimes works to get products off the shelf at short notice, but push marketing is not a branding strategy. Product advertisements and messages that are not tied to a coherent brand history only carry out
Microsoft Azure becomes the preferred cloud platform for Johns Hopkins in Health Precision Medicine Initiative Microsoft Corp. and Johns Hopkins medicine (JHM) announced a five-year relationship focused on Microsoft's Azure, an analytics tool that supports new discoveries as part of JHM's inHealth Precision Medicine initiative. The work will combine JHM's global research expertise with the
Ben & Jerrys joins The North Face, REI and Patagonia in the # StopHateForProfit campaign Ice cream brand, Ben & Jerrysstopped all advertising from Facebook and Instagram in the U.S. as of July 1 in response to the social media platform dealing with hate speech and urges the social network to take stricter measures against
